Reena Dhake-Smith Email & Phone Number

Chicago, Il, Us

St Paul, Minnesota, Us

St Paul, Minnesota, Us

Sales operations: Led sales and marketing workstream in standing up new ERP with a focus on creating a sales process, developing a core offering and streamlining contracting and customer setup processes. Included creating requirements, monitoring development, testing, and training.Led development of new campaigns due to shut down of over 50% of our customer base from covid, including sales training and materials for changing landscape.Led marketing function during company merger and ownership change, with a team responsible for all marketing programs.Led development of new service offerings, including market research, product prototype, operations & sales processes.

Eagan, Minnesota, Us

Led product development and retail marketing strategy.• Managed new product plan and launched 10 new automotive chemical and appearance products for consumer and commercial brands, including performing research, targeting, positioning and forecasting• Created customer specific promotion strategies with sales team, including pricing and launch plans for new items, resulting in over 1 million incremental units sold• Led, executed and measured new brand awareness and customer acquisition activities for consumer facing brand, including company's first digital campaigns, resulting in positive ROIs and digital KPIs surpassing benchmarks• Developed and executed customer acquisition and retention strategies for new company owned retail stores with cross functional team, including managing in-store creative, promotions and KPI creation

Chicago, Il, Us

Led strategic marketing for Kmart pharmacies’ brand transformation, focusing on customer acquisition and retention.•Increased awareness and conversion of shoppers to pharmacy by building marketing plan for $5M+ budget to support customer acquisition and retention strategies. •Developed segmentation strategy for targeted omni-channel acquisition campaigns, including digital, direct mail, and in-store channels, achieving positive returns.

Chicago, Il, Us

Internal strategy rotational program with roles in health and wellness business development, operations strategy and product management.•Designed personalized digital health and wellness shopping and educational product, based on past purchase behavior, by partnering with IT, legal, merchandising, and cross-functional teams.•Created and implemented sales and operations plan for worst-performing pharmacies and presented to Chairman and CEO, leading to new customer engagement strategies for entire chain.

Chicago, Il, Us

Product manager for Sears Auto Centers.•Launched prototype and business case for new handheld product, streamlining customer intake and consultative-selling processes.

St. Paul, Mn, Us

•Devised sales reporting and analytics for chemical-category management between Ecolab and largest food distributor in N.A., navigating profit-agreement contract.•Created $250K savings by leading sales and marketing teams in researching and executing on opportunities to help close profit-agreement gap.

Minneapolis, Mn, Us

•Led team to develop new methodology for forecasting hourly payroll expenses, resulting in 30% more accurate hourly payroll budgets•Planned $500M+ of expenses and devised / executed new expense structure in clinic and pharmacy business, providing greater visibility and accountability.

Minneapolis, Mn, Us

•Established business case for teams, transferring project-funded work to international teams, allowing completion of standalone projects while using resources more efficiently.

Bloomington, Illinois, Us

Trained in and performed underwriting , assessing risk for auto insurance applications.

Master Of Business Administration (Mba)

Bs, Management, Finance, Economics