Reena Minhas Email & Phone Number

London, England, United Kingdom

Responsibilities• Building and retaining client relationships at a strategic and operational level for Bayer across EMEA and APAC regions in the Life Sciences sector and previously with Telco clients under the Liberty Global brand, including Vodafone, Virgin Media and Ziggo,• Maximising client business opportunities and delivering insights to support account development/growth.• Working closely with clients to understand their business challenges, explore customer insights to inform intelligent strategies that deliver solutions which will deliver the most impact and support long-term growth.• Cross selling ITG core services and MarTech where opportunities are identified.• Oversee the end-to-end project lifecycle, planning and delivery of BAU digital marketing campaigns/email operations.• Oversee the quality-of-service delivery and process efficiencies and client satisfaction in line with SLAs.• Commercial accountability for the profitability of the accounts• Support progression and development of team members• Account Development planning and budgetary forecasting/performance reporting for senior management.Key Achievements• Transitioned Vodafone DE onto a Self-Service model for content creation via a Flexible Framework and delivery of BAU emails via Canopy Deploy.

• Responsible for the successful delivery of large-scale Global programmes (i.e. Dulux Let’s Colour) encompassing Content, Social and Analytics for Digital campaigns for AkzoNobel• Collaboration with AkzoNobel’s Design , UX and Technical agencies• Managing programmes with a value of up to £2.5 million • Managing the delivery team, comprising of Content/Social Strategists, Editors, Community Managers and Analysts.• Managing resource allocation and utilization, identification and mitigation of project/ program risks. • Development and maintenance of project documentation (including Statements of Work, Project Schedules and Change Logs).• Managing scope, schedules and budgets for client engagements.• Coordination across the global network to ensure successful delivery of a market localisation program.• Creating workflow and governance processes• Developing and managing all production schedules, projections and budgets for assigned jobs.• Working with counterparts in finance to produce project P&L reporting.Key Achievements• Implementation of Traffic Management and Capacity planning process across the Digital Team.

Took some time out from my career for travelling and personal development

• Management of projects for integrated campaigns incorporating Creative, Digital, Email, Database management and Analysis for The Department of Health/Serco for programs such as Change4Life, Smokefree, NHS Careers and Carers and have also worked with clients such as O2, Yell and RBS amongst others. • Collaboration with the Department of Health’s above-the-line and below-the-line agencies.• Managing project budgets of up to £1 million. • Managing the Project Delivery teamKey Achievements• Implementation of Client Management and Delivery Process and CMS• Data Strategy Awards 2009 Winner in Best Use of Data in Healthcare - Lateral Groups & EHS Brann for COI/Dept. of Health)

• • Data Acquisition and Capture of Lifestyle Surveys via Direct Mail, digital and Call centre channels.• Management of the planning and delivery of UK/EU data from the Travel and FMCG sectors, including Thomas Cook, First Choice, The Tussauds Group, Nokia and Sony (from Product registration cards and Customer satisfaction questionnaires collected In-Product, In-Flight, In-Resorts and Online), by means of a multi-channel data acquisition strategy.• Business Process Outsourcing – management of offshore teams• Managing budget of up to £1 million.• Worked in various other roles including Customer Services, Campaign Delivery, Data Planning and Analysis. Key Achievements• Data audit to facilitate new product development.• Disaster Recovery Implementation without impacting BPO service deliverables to clients.• Data analysis project to assess the value of data by source, recency, profile.

Prince 2 Foundation & Practitioner

Idm Diploma - Digital & Direct Marketing

Ba Hons, European Studies (German & Management)