Reena Okello Email & Phone Number

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Provide strategic leadership and guidance to the country team.▪ Develop and execute business plans to achieve growth targets.▪ Manage and oversee all operational activities within the country.▪ Build and maintain strong relationships with key stakeholders, franchisees, and Jibu Business Executives.▪ Monitor market trends and identify new business opportunities.▪ Ensure compliance with local regulations and company policies.▪ Lead and inspire the team to achieve outstanding results.

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Created and executed strategic marketing and sales campaigns, while tracked core marketing KPIs and ROI.▪ Managed and documented all marketing and sales workstreams and initiatives, kept key stakeholders accountable, ensured tasks were completed on time, and worked within set budget constraints.▪ Built strong relationships with Jibu's franchise network and supported them with the training and tools to ensure effective territory-level marketing plans and execution.▪ Unlocked new business opportunities through effective marketing to ensure Jibu and its franchisee network met their growth targets.▪ Worked with agency partners to coordinate above-the-line marketing activities.▪ Made recommendations for new products, promotions, and innovative ways to reach key target markets.▪ Managed the marketing budget and calendar.▪ Managed franchise profitability and conducted financial performance analysis.▪ Conducted formal franchise performance reviews and co-developed work plans to close gaps.▪ Managed franchise compliance with the requirements and standards of the Jibu system.▪ Set franchisee targets and developed business plans to deliver sales and cost targets.▪ Assisted franchisees with growth initiatives and improved same-store growth and minimum profitability, including an analysis of financial information, product mix, and pricing, as well as the introduction of new products.▪ Conducted sample audits on the franchises for accountability to Jibu standards.▪ Assisted in the facilitation and development of various operational training modules.▪ Represented Jibu's interests in overseeing and managing franchisees and all business activities.▪ Completed all assignments of the annual budgeting plan items and submitted reports to senior management and other disciplines when required.

Nairobi, Kenya

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Identified and researched potential markets to launch new franchisees and advised the Country Director of the new opportunities.▪ Co-developed the territory maps for all Jibu markets in Kenya in collaboration with the Country Director.▪ Identified and located potential franchisees in the selected markets, discovered, and explored opportunities.▪ Monitored the performance of resellers/potential franchisees and vetted the potential partners against company criteria.▪ Finalized the contracts with franchisees by negotiating terms and conditions of each franchise agreement and ensured all Exhibits and Schedules were duly updated and countersigned.▪ Coordinated the entire build-out process and ensured alignment, collaboration, and coordination of all internal team members and external service providers.▪ Supported the certification of the franchise premises and the regulatory compliance of new franchises.▪ Took responsibility and liaised with the marketing team to organize commercial activations around the launch of new franchises.▪ Coordinated training around the launch process for the entire franchise team as per company guidelines.▪ Ensured compliance of newly launched franchises (certification, business licenses, etc.).▪ Budgeted for new launches as well as monitored and reported all costs dedicated to a launch.▪ Ensured timely and full payment of Franchise Licensing Fees.▪ Ensured the financial performance and revenue targets of the franchisees were achieved through analysis of their Profit & Loss and KPIs.▪ Ensured documentation of key operations data for franchisees (territory codes, franchise agreements, territory maps).▪ Worked, supported, and liaised with Franchisee Support Associates to ensure that any issues/concerns were aptly and timely addressed.▪ Coordinated and managed projects end-to-end, including planning, budgeting, coordination, and reporting.

Kenya

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Owned the development of the distribution strategy and implemented it effectively across the network.▪ Advised franchisees on critical business decisions to grow their businesses in a sustainable manner.▪ Facilitated communication within the franchise network to ensure the flow of information and healthy collaboration between franchisees.▪ Identified and shared best practices to improve the overall performance of the network.▪ Coordinated audits at franchises to ensure full compliance with brand standards.▪ Acted as the single point of contact for internal and external feedback about brand standard adherence.▪ Ensured consistent customer experience during all customer interactions.▪ Reviewed customer feedback data to continuously improve Jibu’s customer experience philosophy.▪ Worked closely with Jibu’s Head of Training to develop first-class training materials to build the capacity of franchise teams.▪ Coordinated the delivery of training to new and existing franchise teams.▪ Tracked franchise training needs and ensured timely training delivery.▪ Successfully managed the rollout of new franchise interventions, including IT tools, processes, and procedures.▪ Managed a team of 4-5 direct reports, including setting and tracking KPIs, leading the department, conducting regular meetings, regular reporting, etc

Nairobi, Kenya

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Identified market development opportunities for growth.▪ Allocated market equipment and resources.▪ Conducted pilot projects.▪ Achieved set sales targets within specific periods.▪ Managed sales executives, direct sales representatives, and commandos.▪ Managed channel partners and aggregators.▪ Recruited SIM-selling outlets.▪ Recruited Airtel Money agents.▪ Trained sales staff, SIM-selling outlets, and Airtel Money agents.▪ Onboarded new commandos through recruitment.▪ Educated customers on product knowledge.▪ Ensured visibility and brand management.▪ Provided customer/consumer service and conflict resolution.

Kenya

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Provided general customer service at the banking hall.▪ Advised customers on suitable products according to their needs.▪ Onboarded new customers and companies to join the bank.▪ Maintained accurate and relevant information for customers.▪ Sold the bank's products to customers, including loans, accounts, credit cards, insurance policies, and prepaid cards.

Kenya

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Recruited, trained, and maintained a high-caliber direct sales staff.▪ Developed territory, market information, and sales execution strategies to consistently attain and exceed goals.▪ Provided market information and reports on the performance of customers, brands, and competition to ensure the marketing team was informed.▪ Monitored the achievement of cycle objectives through accurate reporting and feedback.▪ Implemented promotions and developed and executed merchandising programs with optimum use of resources and materials to achieve visibility and performance for DStv and GOtv brands.▪ Managed branding materials to ensure trade marketing resources were secure and used in the most efficient manner possible.▪ Provided support to the trade through regular visits, accurate communication, problem-solving, specialized advice, and fair trade.▪ Ensured the price was in line with the company strategy.▪ Maintained accurate and relevant outlet information.

Kenya

Accounts management, P&L reconciliations, book keeping, loan disbursements through Musoni system, salary payments and Petty cash reconciliations.