Reena Okello Email and Phone Number
With over 7 years of experience in business management, leadership, and franchise development, I have a proven track record of delivering growth, enhancing operational efficiency, and driving market success. My expertise lies in providing strategic direction, building strong stakeholder relationships, and developing high-performance teams to achieve ambitious targets.๐ Key Achievements๐ Reorganized the team structure, resulting in a significant revenue increase for the company.๐ง Implemented a digital loyalty program, reducing redemption time and improving customer tracking.๐ Expanded the franchise network by 34 franchises, bringing the total to 41, contributing to sustained business growth.๐ผ Partnered with an electric bike company, enabling fuel-free delivery and boosting franchisee profitability.๐ Developed and launched a small water treatment system, successfully targeting a previously untapped market and increasing revenue.๐ก Core Skills & Strengths๐ง Strategic Leadership: Skilled in guiding teams to align with organizational goals and drive sustainable growth.๐ฌ Effective Communication: A strong communicator who fosters collaboration across teams and stakeholders.๐ Financial Performance Analysis: Experienced in analyzing P&L, budgeting, and optimizing financial strategies for franchise success.๐ฏ Business Development: Adept at identifying market opportunities, growing franchise networks, and delivering innovative solutions.๐ผ Franchise Management: Proficient in managing franchise performance, compliance, and operations to achieve business goals.๐ก Marketing & Sales: Proven ability to design and implement effective marketing campaigns that drive brand awareness and revenue.๐ Operational Efficiency: Expertise in optimizing business processes, leading to improved performance and cost efficiency.๐ Customer Experience: Committed to ensuring exceptional customer service and continuous improvement in customer satisfaction.๐ฅ Industry ExpertiseFranchise Management | Brand DevelopmentMarketing & Sales | Operational ManagementCustomer Experience | Regulatory ComplianceFinancial Analysis | Stakeholder EngagementI am passionate about leveraging my leadership skills to drive innovation and growth, and I thrive in environments where I can inspire teams, exceed targets, and deliver impactful results. Let us connect and explore how we can collaborate to achieve business success!
Jibu Kenya
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Country ManagerJibu Kenya Jul 2023 - Present๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌโช Provide strategic leadership and guidance to the country team.โช Develop and execute business plans to achieve growth targets.โช Manage and oversee all operational activities within the country.โช Build and maintain strong relationships with key stakeholders, franchisees, and Jibu Business Executives.โช Monitor market trends and identify new business opportunities.โช Ensure compliance with local regulations and company policies.โช Lead and inspire the team to achieve outstanding results.
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Head Of CommercialJibu Kenya Jan 2022 - Aug 2023๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌโช Created and executed strategic marketing and sales campaigns, while tracked core marketing KPIs and ROI.โช Managed and documented all marketing and sales workstreams and initiatives, kept key stakeholders accountable, ensured tasks were completed on time, and worked within set budget constraints.โช Built strong relationships with Jibu's franchise network and supported them with the training and tools to ensure effective territory-level marketing plans and execution.โช Unlocked new business opportunities through effective marketing to ensure Jibu and its franchisee network met their growth targets.โช Worked with agency partners to coordinate above-the-line marketing activities.โช Made recommendations for new products, promotions, and innovative ways to reach key target markets.โช Managed the marketing budget and calendar.โช Managed franchise profitability and conducted financial performance analysis.โช Conducted formal franchise performance reviews and co-developed work plans to close gaps.โช Managed franchise compliance with the requirements and standards of the Jibu system.โช Set franchisee targets and developed business plans to deliver sales and cost targets.โช Assisted franchisees with growth initiatives and improved same-store growth and minimum profitability, including an analysis of financial information, product mix, and pricing, as well as the introduction of new products.โช Conducted sample audits on the franchises for accountability to Jibu standards.โช Assisted in the facilitation and development of various operational training modules.โช Represented Jibu's interests in overseeing and managing franchisees and all business activities.โช Completed all assignments of the annual budgeting plan items and submitted reports to senior management and other disciplines when required.
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Operations Manager KenyaJibu Kenya Jan 2021 - Dec 2021Nairobi, Kenya๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌโช Identified and researched potential markets to launch new franchisees and advised the Country Director of the new opportunities.โช Co-developed the territory maps for all Jibu markets in Kenya in collaboration with the Country Director.โช Identified and located potential franchisees in the selected markets, discovered, and explored opportunities.โช Monitored the performance of resellers/potential franchisees and vetted the potential partners against company criteria.โช Finalized the contracts with franchisees by negotiating terms and conditions of each franchise agreement and ensured all Exhibits and Schedules were duly updated and countersigned.โช Coordinated the entire build-out process and ensured alignment, collaboration, and coordination of all internal team members and external service providers.โช Supported the certification of the franchise premises and the regulatory compliance of new franchises.โช Took responsibility and liaised with the marketing team to organize commercial activations around the launch of new franchises.โช Coordinated training around the launch process for the entire franchise team as per company guidelines.โช Ensured compliance of newly launched franchises (certification, business licenses, etc.).โช Budgeted for new launches as well as monitored and reported all costs dedicated to a launch.โช Ensured timely and full payment of Franchise Licensing Fees.โช Ensured the financial performance and revenue targets of the franchisees were achieved through analysis of their Profit & Loss and KPIs.โช Ensured documentation of key operations data for franchisees (territory codes, franchise agreements, territory maps).โช Worked, supported, and liaised with Franchisee Support Associates to ensure that any issues/concerns were aptly and timely addressed.โช Coordinated and managed projects end-to-end, including planning, budgeting, coordination, and reporting.
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Franchise Support ManagerJibu Kenya Jun 2019 - Dec 2020Kenya๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌโช Owned the development of the distribution strategy and implemented it effectively across the network.โช Advised franchisees on critical business decisions to grow their businesses in a sustainable manner.โช Facilitated communication within the franchise network to ensure the flow of information and healthy collaboration between franchisees.โช Identified and shared best practices to improve the overall performance of the network.โช Coordinated audits at franchises to ensure full compliance with brand standards.โช Acted as the single point of contact for internal and external feedback about brand standard adherence.โช Ensured consistent customer experience during all customer interactions.โช Reviewed customer feedback data to continuously improve Jibuโs customer experience philosophy.โช Worked closely with Jibuโs Head of Training to develop first-class training materials to build the capacity of franchise teams.โช Coordinated the delivery of training to new and existing franchise teams.โช Tracked franchise training needs and ensured timely training delivery.โช Successfully managed the rollout of new franchise interventions, including IT tools, processes, and procedures.โช Managed a team of 4-5 direct reports, including setting and tracking KPIs, leading the department, conducting regular meetings, regular reporting, etc
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Territory ManagerAirtel Oct 2017 - May 2019Nairobi, Kenya๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌโช Identified market development opportunities for growth.โช Allocated market equipment and resources.โช Conducted pilot projects.โช Achieved set sales targets within specific periods.โช Managed sales executives, direct sales representatives, and commandos.โช Managed channel partners and aggregators.โช Recruited SIM-selling outlets.โช Recruited Airtel Money agents.โช Trained sales staff, SIM-selling outlets, and Airtel Money agents.โช Onboarded new commandos through recruitment.โช Educated customers on product knowledge.โช Ensured visibility and brand management.โช Provided customer/consumer service and conflict resolution. -
Lead GeneratorBarclays Mar 2016 - Sep 2017Kenya๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌโช Provided general customer service at the banking hall.โช Advised customers on suitable products according to their needs.โช Onboarded new customers and companies to join the bank.โช Maintained accurate and relevant information for customers.โช Sold the bank's products to customers, including loans, accounts, credit cards, insurance policies, and prepaid cards. -
Trade DeveloperMultichoice Kenya Aug 2015 - Jan 2016Kenya๐๐๐ฒ ๐๐จ๐ง๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง๐ฌโช Recruited, trained, and maintained a high-caliber direct sales staff.โช Developed territory, market information, and sales execution strategies to consistently attain and exceed goals.โช Provided market information and reports on the performance of customers, brands, and competition to ensure the marketing team was informed.โช Monitored the achievement of cycle objectives through accurate reporting and feedback.โช Implemented promotions and developed and executed merchandising programs with optimum use of resources and materials to achieve visibility and performance for DStv and GOtv brands.โช Managed branding materials to ensure trade marketing resources were secure and used in the most efficient manner possible.โช Provided support to the trade through regular visits, accurate communication, problem-solving, specialized advice, and fair trade.โช Ensured the price was in line with the company strategy.โช Maintained accurate and relevant outlet information. -
Finance OfficerRafode (Rural Agency For Development) Apr 2014 - Aug 2015KenyaAccounts management, P&L reconciliations, book keeping, loan disbursements through Musoni system, salary payments and Petty cash reconciliations.
Reena Okello Education Details
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Business Administration
Frequently Asked Questions about Reena Okello
What company does Reena Okello work for?
Reena Okello works for Jibu Kenya
What is Reena Okello's role at the current company?
Reena Okello's current role is Country Manager | Commercial Leader | Franchise & Business Development Expert | Driving Operational Efficiency & Strategic Growth.
What schools did Reena Okello attend?
Reena Okello attended Maseno University.
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