Reena Poddar Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

Kolkata, West Bengal, India

Kolkata, West Bengal, India

Kolkata Area, India

SKILL SETDevising effective plans with a view to achieve sales target and profitability; identifying & confirming opportunities for sales and developing sales budget.Prepare Market Share Report for top management (a comparative statement and analysis of competition), Updating on latest market development, Market Intelligence & help in new business initiatives. Prepared daily report on sales performance, weekly network analysis report and also Dealer wise plan for all… Show more SKILL SETDevising effective plans with a view to achieve sales target and profitability; identifying & confirming opportunities for sales and developing sales budget.Prepare Market Share Report for top management (a comparative statement and analysis of competition), Updating on latest market development, Market Intelligence & help in new business initiatives. Prepared daily report on sales performance, weekly network analysis report and also Dealer wise plan for all states.Segmentation conducted on multiple parameters such as RFM, Plant Dispatch, Discounting Structures, Sales data, Marketing data, loyalty data, over the desired period. Final objective- to evaluate through data science if strategies are in place and if they are effective & Find the actual operating segment to optimize sales. Highlights to senior leadership on projected sales and help build proactive market strategies.Identified new profitable markets thereby helping the company realise higher profits.Successfully carried out analysis of trends of Cement Industry thereby helping in Business Planning; it also involved analysis of demand and supply impacting the industry.Assisting in decision making in determining market opportunity, market penetration strategy, business planning & feasibility studies for new projects.Conceptualized & developed a format for monthly review of Sales & Marketing.Preparing & implementing operational dashboards & network dashboard thus providing top management with relevant & timely information and allowing them to identify appropriate pressure points to improve their efficiency.Holds the distinction of increasing sales by 63% over the previous year by implementing a loyalty program. Show less

Post Graduate Diploma In Data Science

Mba

Bba; A.B.S.S Institute Of Higher, Marketing; Education

Education record

Education record

Post Graduate Diploma In Data Science, Data Science