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Reena Sim Email & Phone Number

Buyer (Luxury Watches and Jewellery) at Heinemann Asia Pacific Pte Ltd
Location: Singapore 10 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Heinemann Asia Pacific Pte Ltd
Role
Buyer (Luxury Watches and Jewellery)
Location
Singapore
Company size
141 employees

Who is Reena Sim? Overview

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Quick answer

Reena Sim is listed as Buyer (Luxury Watches and Jewellery) at Heinemann Asia Pacific Pte Ltd, a with 141 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Reena Sim.

Reena Sim previously worked as Buyer (Watches & Jewellery) at Heinemann Asia Pacific Pte Ltd and Assistant Category Manager (Perfume & Cosmetics) at Heinemann Asia Pacific Pte Ltd. Reena Sim holds Bachelor'S Degree With Honours, Finance And Marketing from National University Of Singapore.

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Heinemann Asia Pacific Pte Ltd

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About Reena Sim

Reena Sim is a Buyer (Luxury Watches and Jewellery) at Heinemann Asia Pacific Pte Ltd.

Current workplace

Reena Sim's current company

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Heinemann Asia Pacific Pte Ltd
Heinemann Asia Pacific Pte Ltd
Buyer (Luxury Watches and Jewellery)
Singapore
Website
heinemann.com.sg
Employees
141
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10 roles

Reena Sim work experience

A career timeline built from the work history available for this profile.

Sea Brand Analyst

Benefit Cosmetics

Singapore

- Carry out timely and accurate weekly, monthly and quarterly reporting of the business performances of 6 markets (Thailand, Singapore, Malaysia, Indonesia, Philippines and India) with in-depth market analysis. - Assisted in the preparation of data for Management meetings based on business KPIs e.g. Sell-in/out performance vs budget targets, staff productivity, comp growth. - Spearheaded regular pricing analysis simulations across SEA markets to ensure that all prices remain competitive in their respective markets.- Initiated frequent product performance analysis for respective product categories e.g. product cannibalization due to new launches.

Apr 2019 - Aug 2020

Marketing Analytics Intern

Coty

Singapore

- Spearheaded a project involving the analysis of current GWP mechanics for luxury fragrance brands in Coty. - Carried out in-store research of other competitors’ GWP mechanics. - Analysed large data bases of past marketing campaigns performances with respective GWP mechanics.- Propose suitable GWP mechanics (tier prices, type of GWPs) for each respective market (Singapore, Malaysia and Thailand).

Jan 2019 - Apr 2019

Customer Researcher And Analyst

United Overseas Bank Limited (Uob)

Singapore

- Spearheaded a project to help improve customer satisfaction levels (measured by Net Promoter Score) at UOB. - Managed and extracted large databases comprising of over 1000 respondents to analyze factors affecting customer satisfaction levels with the bank. - Used SPSS software to identify the level of importance of various factors influencing customer satisfaction levels at the bank.

Sep 2018 - Dec 2018

Market Research Intern (Consumer Insights)

Nielsen

Singapore

Jan 2018 - Mar 2018

Marketing Intern (Events & Partnerships)

Naiise

Singapore

- Spearheaded and initiated new partnerships with 10 external brands such as Maketh Project, Dora and Chloe + Emma, to bring in new product lines which helped to increase the range of company product offerings by 5%- Directed a marketing campaign for the launch of exclusive overseas product range which helped to increase the company’s consumer base by 3% (25 people)- Led a team of 6 members for an in-house product launch project which helped to produce the company’s very first in-house product under Naiise’s branding

May 2016 - Jul 2016
Team & coworkers

Colleagues at Heinemann Asia Pacific Pte Ltd

Other employees you can reach at heinemann.com.sg. View company contacts for 141 employees →

SC Shadow Cheung Shadow Cheung Colleague at Heinemann Asia Pacific Pte LtdHung Hom, Hong Kong Sar, Hong Kong View → NT Nicole Tay Nicole Tay Colleague at Heinemann Asia Pacific Pte LtdSingapore View → AA Amir Aiman Mohd Nasir Amir Aiman Mohd Nasir Colleague at Heinemann Asia Pacific Pte LtdPuchong, Selangor, Malaysia View → EJ Eun Jeong(Julie) Kim Eun Jeong(Julie) Kim Colleague at Heinemann Asia Pacific Pte LtdGreater Sydney Area, Australia View → VS Vanitha Sirithar Vanitha Sirithar Colleague at Heinemann Asia Pacific Pte LtdBandar Baru Bangi, Selangor, Malaysia View → JN Jinyuan N. Jinyuan N. Colleague at Heinemann Asia Pacific Pte LtdSingapore View → FS Farhat Shaukat Farhat Shaukat Colleague at Heinemann Asia Pacific Pte LtdCopenhagen Municipality, Capital Region Of Denmark, Denmark View → KY Kar Yee Lee Kar Yee Lee Colleague at Heinemann Asia Pacific Pte LtdSingapore View → FT Felicia Toh Felicia Toh Colleague at Heinemann Asia Pacific Pte LtdSingapore View → SM Shi Mei Kang Shi Mei Kang Colleague at Heinemann Asia Pacific Pte LtdSingapore View →
3 education records

Reena Sim education

Gce A'Levels With 5 Distinctions

Dunman High School
FAQ

Frequently asked questions about Reena Sim

Quick answers generated from the profile data available on this page.

What company does Reena Sim work for?

Reena Sim works for Heinemann Asia Pacific Pte Ltd.

What is Reena Sim's role at Heinemann Asia Pacific Pte Ltd?

Reena Sim is listed as Buyer (Luxury Watches and Jewellery) at Heinemann Asia Pacific Pte Ltd.

Where is Reena Sim based?

Reena Sim is based in Singapore while working with Heinemann Asia Pacific Pte Ltd.

What companies has Reena Sim worked for?

Reena Sim has worked for Heinemann Asia Pacific Pte Ltd, Workforce Optimizer - Ai Enabled Wfm, Benefit Cosmetics, Coty, and United Overseas Bank Limited (Uob).

Who are Reena Sim's colleagues at Heinemann Asia Pacific Pte Ltd?

Reena Sim's colleagues at Heinemann Asia Pacific Pte Ltd include Shadow Cheung, Nicole Tay, Amir Aiman Mohd Nasir, Eun Jeong(Julie) Kim, and Vanitha Sirithar.

How can I contact Reena Sim?

You can use AeroLeads to view verified contact signals for Reena Sim at Heinemann Asia Pacific Pte Ltd, including work email, phone, and LinkedIn data when available.

What schools did Reena Sim attend?

Reena Sim holds Bachelor'S Degree With Honours, Finance And Marketing from National University Of Singapore.

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