Reena A. Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, Us

Teaching strategic communications courses to undergraduate students at Cleveland’s university

Cleveland, Ohio, Us

• Develop and oversee holistic communications strategy for a public university with more than 14,000 students, managing a fluctuating budget while leading a team of internal and external communications specialists• Identify gaps in communications processes and lead initiatives to establish stronger organizational collaboration, centralizing and focusing on goals and outcomes to increase efficiency and productivity• Restructuring university's home page upon developing an editorial calendar to streamline CSU's most valuable online storytelling asset• Responsible for the development of Standard Operating Procedures (SOPs) and processes, focusing on organizational leadership and campaign strategies, as well as ensuring alignment with university’s goals and objectives• Build ethical relationships with local and trade media to boost coverage of campus stories• Lead crisis management strategies and initiatives

San Jose, California, Us

• Remotely directed a team of 3 executive communications leaders and 1 project manager while managing and executing executive communications strategy for a bilingual go-to-market sales leader, leveraging understanding of the nuances of the Spanish language to bridge communication gaps and create a funnel of trust• Served as lead content development strategist for NetApp’s annual internal sales kick-off conference to motivate and educate 6K sales and marketing employees worldwide; leveraged TV experience to collaborate with event managers, vendors, producers and stage managers to deliver a seamless execution• Collaborated daily with global communications partners on executive briefings and materials to support the president, including presentations and talking points for both internal and external events• Managed go-to-market team’s editorial process, including developing and implementing an editorial calendar that focused on streamlining and organizing email communications to various internal audiences, resulting in greater transparency and efficiency

• Recruited to serve as director of communications, overseeing the global executive communications team for a Fortune 10 company during the COVID-19 pandemic, as well as creating C-suite briefings, presentations and talking points for both internal and external meetings and events as needed• Facilitated weekly worldwide virtual meetings during the global COVID-19 pandemic that included C-level executives, internal colleagues and external subject matter experts – developing and proofing the agenda, collaborating with executives and speakers and generating a 75% boost in engagement that included 40K participants in multiple time zones• Leveraged extensive expertise to mentor, direct and guide team members in career development, providing support in building their next career steps

Radnor, Pa, Us

• Created a stronger system of communication across the organization, informing and updating stakeholders on processes and procedures for financial services during the onset of the COVID-19 pandemic and the shutdowns and restrictions that followed• Oversaw the coordination of content strategy, collaborating with marketing partners on public-facing B2B blogs, social media posts and additional external content

Charlotte, North Carolina, Us

• Served as lead communications consultant for the organization’s most significant global food service contract with a financial services company• Responsible for subject matter and strategy of customer-facing dining website that supported an ~60K external audience, functioning as project manager between the client and Compass IT team to re-launch the site with significantly enhanced functionality and aesthetic, later becoming the model for other customer websites worldwide• Gathered and analyzed critical data and prepared quarterly business reviews and reports, leveraging subject matter expertise to serve at the forefront of presentations, deliver information and answer questions

San Diego, Ca, Us

• Wrote, produced and supported various organization-wide video projects that included CEO town halls, as well as the annual client conference attended by finance professionals around the United States and company leaders• Developed and managed internal editorial calendar to streamline storytelling and increase employee engagement• Updated and socialized SOPs around internal communications processes, including video and email messaging to nationwide employee audience

Schenectady, New York, Us

• Functioned as an integral member of the Global Marketing and Communications team, collaborating daily with 10 business units spanning the organization, focusing on creating promotional materials concerning public/media relations, advertising, trade shows, and additional marketing and communications initiatives• Developed relationships and communicated regularly with internal clients and external vendors worldwide, including freelance writers, graphic designers and printers, ensuring the successful execution of marketing projects and meeting established timelines

Charlotte, Nc, Us

• Performed as the university’s lead digital change management strategist, delivering an award-winning cross-campus social media platform supporting brand awareness• Oversaw the university-wide plan for the emergency notification system delivery, utilizing text messaging and web content to ensure that students, faculty and staff were quickly informed of any emergency

Charlotte, Nc, Us

Produced daily newscasts in top 25 media market

London, England, Gb

Generated story ideas for network's Consumer Affairs Unit

Bachelor'S, Broadcast Journalism

Master'S, Organizational & Strategic Communication

Master Of Fine Arts - Mfa