Reena Atienza Email & Phone Number

Valenzuela, Ncr, Ph

Singapore

- Handles brands on Shopee, Lazada, TikTok Shop, Zalora and Shopify in Singapore- Plans and executes e-commerce overall strategy + backend setups for the brands handled- Handles e-comm product listings, promotions, vouchers, and banners setups - Works closely with the marketing team to deliver e-commerce sales targets, improve presence in Lazada and Shopee, grow business with e-tailers, achieve brand objectives in line with trade and offline businesses - Works with finance on sales report and account set-up/maintenance - Works with third-party partners as required (e.g., third-party logistics and agencies)- Identifies and develops Shopee and Lazada and other e-commerce campaign opportunities- Analyzes category, brand sales, and promotions (e.g. Payday Sale, Double Digits Sale)- Research and feedback on the trade and competitors' developmentsBrands: Nuxe Paris, Uriage France, and Hairburst

Works in the #1 E-commerce platform in the Philippines - Leads back-end operations and in-app product features which helpdrive user traffic, user engagement, and user retention- Orchestrate end-to-end project management, from project brief,- Handles creative assets and approval for key communication copies- Supports monthly campaign planning and executions for game assets- Tracks and leads monthly campaign Click Through Rate evaluation- Strategizes and plans monthly events to drive new user acquisition- Proposes process improvements for better back-end operation flow- Coordinates with Regional counter on project updates and concerns- Oversees game setups and backend QAs for monthly big campaigns- Collaborates with external stakeholders from Creatives and Communityproduct testing, campaign launch, project monitoring post-mortemto develop effective online marketing collaterals for each campaign

Taguig

- Assist the Account Manager in developing clients’ marketing and advertising strategies.- Creating a portfolio of client accounts and monitoring the ongoing activities related to them.- Managing, reviewing progress, & delivering the client’s ads, promotional and marketing projects.- Conducting meetings with clients and informing them the current work status of their projects.- Establishing relationships with new clients & nurturing business relationships with existing clients.- Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.Brands: JanSport, Herschel, TUMI, The Travel Club, Hydroflask

Unit 2104, One Global Place, 5Th Avenue, Corner 25Th Street, Taguig

Brands: Birkenstock, Nike Accessories, Polo Ralph Lauren Men• Creates Design, Marketing and Digital Media content.• Conceive and develop efficient and intuitive marketing strategies• Creates content design for digital media such as Facebook and Instagram.• Creates POPs, Collaterals, Store Layout and Fixture design for all brands.• Prepare and implement different brand promotions, GWP, contests, and events.• Coordinate with PR agency for execution of agreed Advetorial.• Request and follow up approval from various malls for the implementation of promos.• Conduct store visit to ensure the VM is executed properly as per approved layout.• Maintain relationships with media publishers to ensure collaboration for promotions.• Monitors and handles marketing budget for all brands per fiscal year.• Communicate to dealers and marketing department of malls for available ad spaces.• Coordinate on the execution of VM, store fixture layout and actual ingress on site.• Processes permits for sale promotions of brands.• Participate in increasing brands’ online presence with use of digital media.• Planning and execution of brand events such as store launch, activation, and campaign.

Unit 2104, One Global Place, 5Th Avenue, Corner 25Th Street, Taguig

Unit 5 And 6 Molave Building, 2231 Chino Roces Avenue, Makati

Bachelor’S Degree, Multimedia Arts

High School