Reena Kaur Bhatt Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur

- Lead the planning, execution, and amplification of audience specific content strategy to drive the reach, engagement, content consumption, and conversion (consumer to leads) for PropertyGuru Group’s marketplaces business in Malaysia.- Brings specialist knowledge of PG and iPP's audience and the subject of property journey, finance, and economics, to work closely with both internal and external stakeholders to drive audience growth through the curation of content and commissioning/ creation of audience specific content to build a holistic, always-on content experience.- Oversee the communication aspect and consistency of PropertyGuru.com.my and iProperty.com.my for PropertyGuru Group in Malaysia. Further maximises the reach of content from earned media via the support of the company’s public relations agencies.

Kuala Lumpur, Malaysia

- Leads the Content Team to create and execute an audience-specific content strategy and is responsible for audience growth across iProperty.com.my owned channels & social media network.- Work closely with external content partners and contributors and in house data team to drive audience growth through the curation of audience-specific content to build a holistic, always-on content experience. - Oversee the communication aspect and consistency of iProperty.com.my in Malaysia. - Leads the development of iProperty.com.my's Portal Demand Analytics publications based on property data analysis and drive key media messages to earn media mentions.- Further maximise the reach of iProperty.com.my contents from earned media through the support of a public relations agency.

Kuala Lumpur, Malaysia

- Fully transitioned from print to online content in 2018. -Develop content according to iProperty.com.my's online channels - News, Lifestyle, Guides as well as interest groups such as first home buyers, upgraders and investors- Manage and guide a team of freelancers and contributors who create content for the iProperty.com website and Facebook page.- Research and write individual pieces related to the real estate industry. - Work with data gleaned from iPropertyiQ.com.my and brickz.my to dissect the residential property landscape in various areas throughout Malaysia. -Practise diligence with content optimisation; continuously experiment with visuals and captions on Facebook. This is to maintain a fresh look and feel to our page besides capturing different audience groups who log online at different times of the day or month or week. - Work closely with SEO specialists to ensure our new and existing FAQ & Area topics will dominate the real estate sphere on the Google search engine.- Utilise digital tools such as Data Studio, SEMRush and Meltwater to anticipate content that will both travel and rank high on Google.

Kuala Lumpur, Malaysia

- Research and write individual pieces related to the real estate industry for the iProperty.com.my monthly magazine and seek out experts/contacts for stories.- Regularly work with data obtained from brickz.my and iPropertyiQ.com for Research Data articles, which covers a certain area/state.- Ad hoc duties included assisting with web reviews, seeing through the editing and uploading of press releases, topic research and preparing interview questions.- Attend launches and conferences as well as see through the proofreading and editing of the magazine each month.

Kuala Lumpur, Malaysia

Assisted with the audits and preparation of analytical reports of various SMEs within the Klang Valley.