Digital Marketing Director for South Asia - India, Pakistan, Bangladesh, Sri Lanka. - Drive growth by launching innovative marketing campaigns through social media channels. - Exceed revenue goals by optimizing processes and decreasing lead time - Work with the Social Media Marketing Coordinator to create, manage and optimize a social media publishing calendar that rightfully projects the tone and presence of Transfast while engaging audiences and driving awareness -Define acquisitions strategy and execution; coordinate all activities to support programs with affiliate. - Identify new strategic opportunities and channels to grow acquisition volume in all corridors - Measuring and reporting performance of all digital marketing campaigns and assess against goals (ROI and KPIs) - Work with media outlets, vendors, and design team to buy ad space and drive awareness and traffic; Explore retargeting ads

- Marketing Analytics ( Google Analytics, Google AdWords, Facebook Analytics)- Measure metrics, sources and statistics- Segmentation, Targeting and Tracking- A/B Testing- Budgeting and Planning- UX Fundamentals- Developing Content Strategy- Email Marketing -Search Marketing-Social Media -Facebook advertising

Completed training in Salesforce.com ADM + Strong understanding of Salesforce.com best practices and functionality+Experience with Custom reporting, modifying pages, views and dashboards.+Understanding of sales and marketing analytics including campaign effectiveness.+Experience rolling out new Salesforce features.+Experience with selling roles and permissions for different departments sharing the same contacts in salesforce.+Create, maintain and enforce data integrity standards.+Creative and analytical thinker with strong problem solving skills.

*Working with small businesses, non-profit organizations to help them develop comprehensive online marketing strategies . *Assisting companies in developing, implementing and monitoring social media campaigns. Content development, affiliate marketing, lead generation online.

*Managed a key strategic vendor relationship for Citi Credit Cards. *Lead efforts in designing an effective work flow solution, cost-savings, process improvement and service delivery models critical to improving vendor-client relationships. *Spearheaded the RFPs, RFIs and RFQs for Search Marketing (SEO &SEM), email marketing, affiliate networks to search for best in class vendors like Digitas, Axciom, Performics etc. *Defined scope of RFP, business quirements/specifications, designed evaluation matrix for vendor search plan. *Managed on-going RCSA (Risk Control Self Assessment) testing and ARR (Audit Risk Review) for e-business.

Partnered with the organization’s CEO to slash costs/expenses by 40% by outsourcing the finance, accounting, order/data management, e-sourcing and call center activities. Researched, analyzed and defined organizational needs and developed sophisticated project requirements focused on increasing operational efficiencies driving profit and sustaining growth though critical outsourcing and vendor selection. Collaborated in the development of project scope, business requirement/specifications/tests and RFPs to advance offshore relationships.

*Developed relationships critical to building new business. Cultivated critical relationships with venture capitalists to advance IBM technologies and services. *Developed marketing communications campaigns and business plans for global teams. *Created innovative tools and initiatives to streamline processes and advance business development. *Investigated trends to keep abreast of current market.