Reenu Yadav Email and Phone Number
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Strategic Marketing Consultant adept in crafting impactful business strategies, specializing in revenue management and digital marketing. A growth hacker with a passion for agile methodologies, I excel in product marketing, e-commerce, and subscription products. Dedicated to enhancing user journeys to drive sustained business growth. Let's navigate the digital landscape together, optimizing every step of the way. #MarketingStrategy #DigitalMarketing #BusinessGrowth #UserJourney
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Manager (Business And Marketing Consulting)Ey Oct 2022 - PresentBengaluru, Karnataka, India -
Principal Consultant (Business And Marketing Consulting)Ey Oct 2020 - Sep 2022Bengaluru, Karnataka, India
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Product Marketing ManagerEruditus Executive Education Jul 2019 - Sep 2020Mumbai Area, India -
Product Marketing ManagerEmeritus Institute Of Management Feb 2017 - Jun 2019Mumbai Area, IndiaI am responsible for devising Go-to-market media plans, manage, set up, execute and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high quality paid applications for certificate and diploma Programs while managing an yearly budget with KPIs.Media Planning and Marketing Collateral Optimization: • Devising course-wise media plan for across countries and digital platforms with approved budget and KPIs. • Coordinating with creative agency for developing engaging, impactful, and relevant marketing collateral and improve landing page experience through A/B testing and multivariate testing. Multi-channel Marketing and Funnel Optimization:• Driving the strategy and operative management of channels like Facebook marketing, LinkedIn marketing, Twitter marketing, paid search, display, dynamic ads, reddit ads, quora ads and affiliate marketing.• Working towards optimizing the performance at every level of the sales and marketing funnel. Analytical-Insights for Performance Optimization: • Worked on real-time dashboard, attribution models & visualization tools for cross channel optimisation and better reporting.• Coordinating with customers outreach team to incorporate feedback in marketing campaigns for better communication and precise targeting. • Optimizing using daily channels performance, forecast monthly response volume and budget optimization. • Generate break-through analytical insights and at par with digital marketing advances that drive significant response improvement, CPPA efficiencies and revenue improvement.B2B Digital Campaigns: • Orchestrated digital campaigns for B2B team to generate interest in custom made programs for B2B audience via digital platforms. -
Digital Marketing ManagerTestbook.Com May 2015 - Jan 2017Navi MumbaiHandling digital marketing activities for the organization to create key digital marketing activities to acquire and retain new clients through social media, google Adwords, email campaigns, and affiliate marketing.Social Media Marketing and Advertising: + Designing, managing and optimizing all social media strategies for Social Media resulting in 300% engagement and 20% increase on conversion from call to action button. Reduction in Ad CPC by 66%+ Strengthened branding initiatives by approving landing pages, monitoring and analyzing performance data, and identifying needed changes and improvements that maximize outreach.E-mail Marketing:+ Managed E-mail marketing strategy to improve open, click rate and conversion rate.+ Open rate improved by 63%, click rate by 75% and conversion rate by 43%.CRM:+ Using CRM by Betaout for User segmentation based on courses, lifecycle and event triggered to drive targeted marketing campaigns.+ Designed the CRM using Zoho CRM for tele-calling team (team of 10 users) by understanding the user lifecycle increasing the sales by 40%.APP Marketing: + Designed product launch strategies for new App launch which resulted in 1 Lakh+ download in 50 Days.+ Involved in marketing strategies for two android apps.Google Adwords:+ Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 45% using text, display and universal app campaign.Content Marketing:+ Designed content strategies for high user engagement and resulted in 50% increase in user base.+ Marketing blog content to drive relevant traffic for higher conversion from new user registrations.Affiliate Marketing: + Designed strategies in setting up the affiliate network using tapfiliate and managed the affiliate’s on-boarding process. -
InternGroupon Sep 2014 - Mar 2015Gurgaon, IndiaThe project involves pricing strategy and inventory optimization using price analytics to drive up the revenues using R, SPSS and SAS -
Software EngineerMphasis Dec 2012 - Apr 2014Pune Area, IndiaProject Name : RBS ,ISAP 2nd Line EMEA SupportHardware : AS/ 400, Enviornment : RPG/400, CL/400 and DB2/400.Description :ISAP (International Standard Application Platform) is the core banking system for RBS(Royal Bank of Scotland).It is in-house software developed by the bank to support its Wholesale (Corporate) banking needs. The application suit spans across 22 countries and comprises of 50+ applications which functions around its core system SCORE. Some of the major applications include:-SCORE (Core application).Fees maintenance,account updating and exchanged rate upload and done in this application. -SMART (Treasury products like Loans & Deposits).-FPS. (Foreign Payments Systems)-DCPS (Domestic currency Payment System) Key Responsibilities::• Support the application in 22 countries on a 24 x 7 basis to ensure business continuity• Respond to the Bank user queries pertaining to system usage and application functionality for ISAP modules SCORE • Provide application support for batch (EOD) cycle & intraday (BAU) activities.• Provide help to team members for incident resolution• Attend recovery call for high severity incident and perform root cause analysis• Providing support to branch users for successful release of Change Requests.* Provide support for critical year-end activities to 22 EMEA countries -
Associate Software EngineerMphasis Dec 2011 - Dec 2012Pune Area, IndiaProject Name : RBS ,ISAP 2nd Line EMEA SupportHardware : AS/ 400, Enviornment : RPG/400, CL/400 and DB2/400Key Responsibilities::• Gained more on the job exposure the SCORE module and stared working on more complex incidents.•Regular Monitoring of DW tool (Incident Management Tool) to track new incidents. Self assignment of incidents and assignment of incidents to team.•Escalation /Co-ordination with the Third Line Support team if the incident needs additional assistance
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Trainee Software EngineerMphasis Sep 2010 - Dec 2011PuneProject Name : RBS ,ISAP 2nd Line EMEA SupportHardware : AS/ 400, Enviornment : RPG/400, CL/400 and DB2/400Key Responsibilities::• Got trained in the SCORE module of ISAP.Attended class room training ,particpated in quizes and did reverse presentation.• Started working on incidents on Test systems and graduated to working on live issues.
Reenu Yadav Skills
Reenu Yadav Education Details
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M V J College Of Engineering, Bangalore75.60%
Frequently Asked Questions about Reenu Yadav
What company does Reenu Yadav work for?
Reenu Yadav works for Ey
What is Reenu Yadav's role at the current company?
Reenu Yadav's current role is Manager at EY (Business Strategy Consulting).
What is Reenu Yadav's email address?
Reenu Yadav's email address is re****@****ail.com
What is Reenu Yadav's direct phone number?
Reenu Yadav's direct phone number is +170457*****
What schools did Reenu Yadav attend?
Reenu Yadav attended Great Lakes Institute Of Management, Gurgaon, M V J College Of Engineering, Bangalore, Kendriya Vidyalaya.
What are some of Reenu Yadav's interests?
Reenu Yadav has interest in Marketing Management, Social Services, Children, Branding, Operations Management, Civil Rights And Social Action, Education, Analytics, Digital Marketing, Strategies And Leadership.
What skills is Reenu Yadav known for?
Reenu Yadav has skills like Sales Strategy, Consulting, Collaterals, Market, Channel, Payments, Sales, Cost, Linkedin Marketing, Content Marketing, Market Research, Devising.
Who are Reenu Yadav's colleagues?
Reenu Yadav's colleagues are Shreya Rao B, Nina Lauber, Sumeet Yekhande, Abhishek R, Gabrielle Lapointe, Laura Dávila Giraldo, Yinxian Feng.
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