Reep Roy Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru Area, India

- Built strategic partnerships with senior client stakeholders - Built a team of 30+ versatile client consultants who can address business problem from technical and consultative lens with equal rigor; ability to drive projects across domains, countries, as well as entrepreneurial mindset to support and expand BAU sales.

- Managed Global account (Revenue ~$ 1.5 MM) for a key CPG client; Leveraged cross country spend optimisation, Meta learning & Global Insights- Performance measurement & budget optimisation to sharpen Sponsorship investments for clients across various business domains- Worked extensively on understanding media impacts on Brand equity for long term returns

Bangalore

- Spearheaded MMM for automotive industry and enabled initiation of similar used cases for other non-cpg clients- Led a team of 25+ people who can help solving standard & non-standard business problem, across business domains, and from both technical and consulting standpoint- Worked with Consumer & Market Insights, Brand team to translate insights into actionable recommendations.

Bangalore

Worked extensively towards Emerging Market Data Analytics. Managed analytics projects for multiple leading CPG and Non-CPG (Electronics-PC, Washing Machine, TV, Ref.) manufacturers which include analysis like Market-mix, Spend Optimizer and Portfolio Analysis using Regression and Optimization techniques as part of Advanced Analytics Solutions team.

Set-up and managed Statistics delivery team for Italy for IMS health care, one of the largest data service providers in the Pharmaceutical market.Travelled to Italy for the transition of work. Worked on projects like Sell-in/Sell-out Analysis, Targeting/Profiling- segmenting the hospitals based on the structure agreed with the client & on the consumption of the product, thus creating a consumption report.

Bengaluru, Karnataka, India

- Mentored junior colleagues to bring them up to speed on various analytical solutions. - Managed various advanced analytics project like Marketing Effectiveness Studies: Analysis of impact of various marketing vehicles on sales of a SKU/Brand using Hierarchical Linear Regression methodology to obtain estimates for strategic and tactical read. Price and Trade Analysis: Studying the effectiveness of price discounts, trade promotions, impact of price gaps with competitors, identify the significant consumer price threshold using Multiplicative linear regression techniques.

Bengaluru, Karnataka, India

Hands on experience in delivering statistical models at IRI (Price-Promo, Media Mix, Market Mix, Store Match) for various EU countries using techniques like Regression, HLM, GLM etc and SAS as analysis package

Master In Statistics, Statistics

B.Sc, Statistics