Heather Rees Email & Phone Number

Dayton, Oh, Us

Indianapolis, Indiana, Us

After an exciting and impactful 1.5 years with Airwave, we have mutually decided to part ways as the growth of the company was trending to more heavily rely on content and community, while the preferred growth of my career was in Demand Gen and Growth Marketing. As the Founding Marketer at Airwave I was responsible for establishing the marketing processes and workflows from the ground up, building a scalable foundation for the company’s growth initiatives. I spearheaded campaign theme ideation, built targeted ABM account lists, and created persona-specific nurture series to effectively engage key stakeholders. Additionally, I directed the creation of LinkedIn ads, programmatic display campaigns, and video content, ensuring alignment with overall marketing strategy and objectives. I collaborated closely with the sales team to optimize pipeline conversion rates and align marketing efforts with revenue goals, while also managing external partners, including multiple contractors, to support campaign execution and maintain high-quality deliverables.Selected successes:+ Increased MQLs from 0 to 45+ per quarter within the first year of launching marketing tactics+ Generated >$1.4M in pipeline in the first 1.5 years through targeted and integrated campaign strategies

Boston, Massachusetts, Us

Please note that this position was eliminated as part of a company wide reduction in workforce. At Vendr, I created and optimized campaigns for paid search, paid social, display, third-party sponsorships, and content syndication programs. I owned the process from end-to-end through creative briefs that detailed campaign theme ideation and content ideation to copy-writing and clear creative direction, to audience and campaign building and consistent optimization. I owned the media budget for digital advertising and was the point-person for our digital agency relationship. I took part in a website relaunch and brand redesign, and worked closely with the Brand and Product Marketing teams on messaging for digital content. Selected successes:+ Increased the number of leads driven on LinkedIn by 2x by optimizing the companies existing lead generation form programs on LinkedIn.+ Decreased paid search CPL by 20% by optimizing keywords, updating ad copy, and optimizing landing pages.

Sydney, New South Wales, Au

At Okendo, I created and executed all paid advertising, from Google Search, social media, podcasts, and sponsorships. I owned the copywriting process and provided creative direction for all advertising assets. I established and implemented a testing methodology for each paid channel, including tests for ads, ad copy, and landing pages. I worked closely with Marketing Ops to update the tracking systems in place, and took ownership of ensuring pixels were properly placed, conversion events were tracking properly, and UTM’s were built in a way that allowed for close tracking down to the ad level. I established the overarching Paid Media Strategy, including the follow-up email flows, and the processes for documentation, budget management, and performance reporting.Selected successes:+ More than doubled the number of leads via Paid Search MoM upon launching the new strategy.+ Decreased the average CPL by 40% within the first 15 days of launching the new Paid Media Strategy.

Carpinteria, Ca, Us

Carpinteria, Ca, Us

Carpinteria, Ca, Us

During my time at Procore, I created, implemented, and analyzed the paid media, direct mail, and digital strategies for Procore Technologies across various target personas in the NAMER, LATAM, EMEA, and APAC regions. I strategically determined campaign audiences through: custom audiences, imported lists, lookalike, and retargeting audiences. I provided creative direction for all digital advertising campaigns specific to my owned regions and provided feedback to the appropriate teams regarding performance on a consistent basis. I utilized the campaign managers of each platform (Google, Bing, Demandbase, LinkedIn, Facebook) to monitor top-line metrics such as click-through rate, cost-per-click, and conversions. I paired that information with data from Salesforce and Tableau to provide deeper and more meaningful insights into performance based on market-fit conversions, pipeline generated, and closed won revenue. I created quarterly strategies for each owned region and segment that included tactics, audiences, budgets, forecast and performance updates.I was in charge of processes documentation and managed agency relationships for our team. I managed the purchase order and invoice responsibilities for the entire digital marketing budget.Selected successes:+ In 2021, helped to drive 70% of marketing attributed ARR through optimization of evergreen digital campaigns. + Achieved over 100% of global HVMQL goal and global pipeline goal in 2021.

As a Digital Marketing Specialist I established and maintained dealership accounts for the Naked Lime Marketing division of Reynolds and Reynolds.I created and executed PPC campaigns within Google Adwords, Facebook Ads Manager, and Twitter Ads Manager. I created and executed social media contests to engage current followers as well as obtain new followers. I worked to have dealership websites rank higher in organic searches by adding relevant content on a monthly basis as well as optimizing the pages with schema and metadata.

Bachelor Of Arts (B.A.), Mass Communication / Media Studies

Undeclared