I have spent my career producing work that is relevant to the audience receiving it. Whether its writing press releases focused on the facts the reporter can use, to generating advertising tailored to the wanted buyer, I don't want to waste anyone's time. My philosophy is based on the five W's - Who, What, Where, When and Why. It's an equation to solving any writing, marketing and advertising dilemma. Let me help you resolve your company's challenge. I specialize in project management, comparative research and analysis, public relations, editorial writing for web and print, advertising buying, and digital marketing strategy.