Provide direction and services to both domestic and international clients looking to expand the company’s consumer footprint utilizing all aspects of marketing, creative services, social media, events, brand management and new business development. A few key clients I have acquired while in this role include Google, Irene Neuwirth, Phoebe James, Estee Lauder, Perricone MD, and Agency LOVE. My role consists of analyzing and implementing key internal processes for clients to assist in reducing costs with external vendors and agencies by increasing internal infrastructure and business support services. I also oversee all creative services for clients including brand positioning, content creation, campaign development, and brand expansion. Additionally, I develop and build a cohesive 360 marketing strategy to bridge the customer experience between retail and ecommerce avenues. A few key highlights from this position include:⇨Successfully expanded the company based on industry experience and solid personal reputation for creating effective marketing and business plans for start-up and existing clients. ⇨Served as the CMO of Dr. Perricone Hydrogen Water overseeing the ecommerce, performance marketing, social media, events, and influencer responsibilities of the company. Drove all marketing aspects of the organization to expand the company’s customer base through social media management.

At Marc Jacobs, I earned multiple promotions following highly successful tenure to include providing LVMH group senior-level management in marketing, communications, ecommerce, social media, creative services, and brand development for arenowned global organization. I oversaw all daily responsibilities across ecommerce, campaign management, digital marketing, requests for proposals, agency and vendor selection, brand partnerships, and technical + marketing innovations. Directly responsible for three separate departments that included the financial management, P&L accountability and development of a team of 20+ across multiple departments. I served as an integral member in driving global 360 marketing strategies and initiatives, including coordination of franchise partner relationships, social content, contract negotiations, and driving brand engagement. A few key highlights include:⇨Oversaw all digital initiatives including global regional sites, restructuring internal software platforms, overseeing international shipping expansion and logistics, and exceeding growth goals annually. ⇨Developed and managed internal creative services department of videographers, photographers, and designers to maintain brand DNA and decrease content creation spending. ⇨Established influencer relations department to oversee all seeding, brand partnerships, and event attendance. ⇨Spearheaded development and implementation of new distribution processes to align with marketing communication across all departments and categories. ⇨Created in house studio that reduced external agency and asset creation costs by 60%.⇨Effectively negotiated key partnerships with Fortune 500 companies to drive exposure through collaborative events. ⇨Expanded company’s live event content and reduced costs by almost 50% through the utilization of internal processes and resources. ⇨Restructured company’s advertising philosophy to digital focus resulting in increasing ROI and reducing operating costs.