I lead the Client Leadership and Planning team at mFuse's Manchester office, driving media strategy for TalkTalk, the UK's fourth biggest broadband provider. Within the wider Communications Planning Community at T&Pm Group, I define and evolve planning strategy. Additionally, I am the media decarbonisation lead for the agency, creating and delivering Carbon Reduction training programs for our teams and clients.

• Led Client Leadership & Planning teams for easyJet and TalkTalk, delivering multi-million cross-media campaigns.• Devised strategies that drove real business outcomes and enhanced brand visibility.• Managed client relationships, ensuring satisfaction and exceeding expectations.

I led the media strategy and communications planning for TalkTalk, as part of an integrated and embedded agency team from m/SIX and The&Partnership.Core responsibilities:* leadership of the Comms Planning output at m/SIX Manchester* annual and quarterly strategic planning* media mix optimisation, budget setting and channel briefing* marketing effectiveness analysis and implementation* annual and quarterly budget planning and sales forecasting

Left Brain Right Brain is a network of marketing communications practitioners with significant experience working across a wide range of marketing, media and digital roles.Our expertise covers a wide variety of disciplines across all aspects of the marketing mix.We consult for customers at all stages of the marketing communications process, such as client-side marketing teams, agencies, media & technology partners. One key theme unites all of our work: delivering tangible… Show more Left Brain Right Brain is a network of marketing communications practitioners with significant experience working across a wide range of marketing, media and digital roles.Our expertise covers a wide variety of disciplines across all aspects of the marketing mix.We consult for customers at all stages of the marketing communications process, such as client-side marketing teams, agencies, media & technology partners. One key theme unites all of our work: delivering tangible business impact. Show less

Core Responsibilities:* Defining planning best practice.* Leading strategic communications planning for our clients, including Kempinski, Mobiles.co.uk, ScS and TeamSport. * Driving the utilisation and application of key insight tools for both client and agency development.Achievements:* Created an agency wide communications planning framework.* Developed and led collaborative agency and client strategic planning workshops.* Created a cross-agency community of… Show more Core Responsibilities:* Defining planning best practice.* Leading strategic communications planning for our clients, including Kempinski, Mobiles.co.uk, ScS and TeamSport. * Driving the utilisation and application of key insight tools for both client and agency development.Achievements:* Created an agency wide communications planning framework.* Developed and led collaborative agency and client strategic planning workshops.* Created a cross-agency community of planners and strategists in conjunction with Jaywing Group colleagues to facilities cross-agency working and client development. Show less

My core responsibilities included:* Acting as a digital visionary for the Digital team and the wider agency at Amplifi Manchester* Setting best practise for the Digital team and ensure consistency of standards* Identifying and delivering opportunities for growth through all digital channels including new platforms* Owning the relationship with the Dentsu Aegis strategic planning team and facilitating the delivery of digital strategy from concept to execution*… Show more My core responsibilities included:* Acting as a digital visionary for the Digital team and the wider agency at Amplifi Manchester* Setting best practise for the Digital team and ensure consistency of standards* Identifying and delivering opportunities for growth through all digital channels including new platforms* Owning the relationship with the Dentsu Aegis strategic planning team and facilitating the delivery of digital strategy from concept to execution* Establishing strong relationships with existing digital media publishers and suppliers and identifying new potential partners* Taking a central role in new business opportunities Show less

I provided strategic advice and cross-channel media planning expertise to define campaign and brand media strategy across the BBC's existing and new media inventory. I worked on the Future Media products across BBC.co.uk and BBC iPlayer.

I led a team of specialists providing strategic digital insight and campaign planning and buying across online display, video, social media, mobile and in-game. I also worked in tandem with the digital operations team across PPC, SEO, affiliates and aggregators to deliver integrated digital strategy for our clients.

Management of the agency's clients' interactive accounts, including strategic recommendations for individual channel budget allocation, campaign planning and buying, and management of campaign implementation and reporting.

Cross media strategic and implementation planning and buying across a variety of clients, including Mercedes-Benz, Singha Beer and Eurosport.