Reesha Howard Email & Phone Number

Fort Wayne, In, Us

San Francisco, California, Us

SMB StrategyAs the Product Marketing Lead for Nextdoor’s SMB segment, I am responsible for shaping and executing a marketing strategy that empowers smaller businesses to succeed on our platform which includes:Partnering with XFN (Product, Sales, Engineering, UX) to simplify advertising solutions and create more intuitive experiences for SMB users.Driving product development efforts that reduce friction, improve usability, and increase engagement, ensuring our offerings meet the unique needs of smaller businesses.Leveraging customer feedback and market insights to inform product strategy and align our advertising solutions with both business goals and user needs.Leading GTM strategies and post-launch initiatives to support business growth, focusing on improving user engagement, retention, and mobile functionality.

San Francisco, California, Us

Conceptualized and led the Nextdoor AMP (Amplifying Multicultural Perspectives) program, a pivotal initiative aimed at strengthening connections within Black and Brown communities. AMP is instrumental in shaping a diverse and inclusive platform, fostering vital community dialogues, and creating avenues for member empowerment through personal and professional development.Spearheaded the refresh of brand safety and suitability strategy, ensuring alignment with evolving market standards and client expectations.Developed a comprehensive multicultural engagement strategy, to enhance brand relevance and diversity inclusivity across various demographics.Collaborated with multiple cross-functional teams, efficiently managing and executing several initiatives and product launches simultaneously.Driving advancements in product marketing for advertising solutions, contributing to enhanced product positioning and market penetration.Former Co-Lead of employee resource group, “B@ND” (Black at Nextdoor).

San Jose, Ca, Us

Led and nurtured a high-performing team of Product Marketing Managers in the Advertising vertical, focusing on coaching and mentorship to drive excellence.Played a pivotal role in aligning and leading cross-functional teams to ensure cohesive and successful product launches, aligning with overarching business objectives.Utilized comprehensive insights from Voice of Customer studies, competitive analysis, and stakeholder interviews to spearhead the development of compelling messaging strategies, value propositions, and product packaging, ensuring strong resonance with target audiences.Established and articulated clear product narratives and positioning, effectively synchronizing communication strategies across various teams and ensuring consistent messaging.Championed the development and implementation of customer-centric advertising solutions, connecting eBay sellers of all sizes with a vibrant community of buyers. Focused on delivering rich targeting at scale, creating innovative ad experiences, and leveraging data science to benefit both buyers and sellers across all devices.

San Jose, Ca, Us

Managed a team of high-performing Product Marketing Managers in the Advertising vertical, providing coaching, guidance, and mentorship to drive excellence and achieve ambitious revenue targets.Collaborated with cross-functional teams including Product Managers, Engineers, Designers, Program Management, Sales, Marketing, and Legal to drive successful product launches and ensure alignment with business goals.Leveraged insights from Voice of Customer studies, competitive analysis, and interviews to identify product opportunities and deliver effective messaging strategies, value propositions, and packaging that resonated with target audiences.Defined product narrative, positioning, and align communication with cross-functional teams.Connected our eBay sellers of all sizes to our vibrant community of buyers through simple, powerful and customer-centric solutions that deliver rich targeting at scale, innovative ad experiences, and data science that serves both buyers and sellers across all devices.

San Francisco, Ca, Us

As a Product Marketing Manager at Twitter, I brought a wealth of experience in developing and executing successful marketing strategies that drove product adoption, engagement, and growth. I successfully launched and promoted multiple global products across a wide range of verticals, including Trust & Safety, Accessibility, Creators, and Community. With a passion for driving innovation and customer-centricity, I excelled at collaborating closely with cross-functional teams to ensure seamless product launches and alignment with business goals. Supported the development and execution of a comprehensive product marketing strategy for Twitter's Health & Safety, Accessibility, and Creator products.Supported cross-functional teams to develop and launch innovative and effective trust and safety products, including proactive content moderation and AI-powered safety features.Conducted in-depth market research, competitive analysis, and Voice of Customer studies to identify product opportunities and drive product differentiation.Collaborated closely with Product Management, Engineering, Design, Sales, and Legal teams to ensure seamless product launches and alignment with business objectives and values.Developed and executed effective product messaging and positioning for Twitter's Health & Safety products, improving brand awareness and customer loyalty.Served as the official Twitter spokesperson via Twitter Spaces and other channels, building strong relationships with key stakeholders and influencers.Managed Twitter's Health publication/blog "Common Thread" as a Managing Editor, publishing timely and engaging content that resonated with target audiences.Improved the rate of daily active users by working closely with the Relationships team to develop effective user retention and engagement strategies.Achieved recognition as the "Queen of Twitter Spaces" for my ability to create engaging and impactful Spaces that fostered community and engagement.

As an entrepreneurial leader with extensive marketing experience, I have successfully developed and executed comprehensive marketing strategies that resonate with target audiences and deliver results. With a passion for identifying untapped market opportunities and driving product differentiation, I excel at leading high-performing marketing teams and nurturing strategic partnerships.Drove the development and execution of a comprehensive marketing strategy for the business, resulting in a 50% increase in revenue and market share growth.Conducted in-depth market research, competitive analysis, and customer segmentation to identify untapped market opportunities and drive product differentiation.Developed and executed effective product messaging and positioning that resonated with target audiences and drove brand awareness and customer loyalty.Led a high-performing marketing team, providing guidance, support, and mentorship to drive excellence and achieve ambitious revenue targets.Established and nurtured key partnerships with strategic vendors and industry players, resulting in increased access to new audiences and revenue streams.Developed and executed successful marketing campaigns across multiple channels, including digital, social media, events, and PR, resulting in increased customer acquisition and retention.Managed the company's day-to-day marketing operations, including budgeting, forecasting, and reporting, to ensure effective allocation of resources and ROI.

Education record

Education record

Education record