Reesha Jagdeo Email & Phone Number

Coquitlam, BC, CA

Burnaby, British Columbia, Canada

• Conduct keyword research and analysis to optimize website content and structure for search engines (SEO)
• Manage and optimize paid advertising campaigns, such as Google Ads, to drive targeted traffic (SEM)
• Oversee the maintenance and updates of the company website, ensuring it is user-friendly and up to date while implementing improvements and enhancements
• Segment email lists, craft engaging email content, and analyze email marketing performance to drive lead generation using HubSpot
• Monitor and optimize product listings and pricing to enhance the e-commerce customer experience
• Monitor campaign performance, track key metrics, and make data-driven adjustments to maximize ROI and achieve marketing objectives

Burnaby, British Columbia, Canada

• Imported and qualified prospects for Salesforce, cleaned up lead lists, set up email workflows and planned, developed, implemented, and analyzed marketing campaigns in HubSpot
• Assisted with building a full-funnel marketing strategy by understanding Algo's customer lifecycle and creating buyer personas
• Led marketing automation journey by identifying and nurturing leads
• Developed communication strategies to target unique customer audiences
• Generated content and promotional material across the website and blog
• Prepared reports on marketing campaign performance using KPIs and metrics

Remote

• Managed search engine optimization and content strategy by conducting relevant keyword research, brainstorming blog ideas, and creating monthly content schedules in Excel
• Conducted competitive research to assess rivals’ domain positions, find untapped backlink opportunities, as well as gain insight on competitors’ top pages and top keyword rankings
• Engaged in social listening and community management to share improvements on how to increase overall views and engagement supported by evidence from social media analytics
• Regularly identified, solved, and monitored issues for various websites including functionality, design, copy, and backend issues found in site audit reports and backlink audit reports

• B2B SaaS company in fintech, experienced rebrand and marketing strategy pivot during my term
• Assisted with email template, design, copy, workflows, and requesting assets from creative team
• Developed and monitored over 13 campaigns and regularly assessed the budget to generate marketing-qualified leads which influenced $1.2 million in new and existing pipeline
• Designed relevant and creative graphics including copywriting, imagery and call to action reaching 84% of the target market and resulting in 24% being brand aware
• Built a streamlined A/B testing process by providing significant and actionable results to optimize display advertisements, and surpassed the industry average click-through-rate of 0.06% at 1.14%
• Managed customer loyalty initiative earning 30% participation and positive testimonials

Guelph, Ontario, Canada

• Conducted extensive research to help develop informal and formal education and training opportunities for students, staff, and faculty on equity, diversity, inclusion, and human rights
• Used Canva to create promotional materials and educational resources such as an online Inclusive Language Handbook and an online Training, Education, and Workshops Catalogue
• Assisted with the creation and implementation of marketing strategy for training initiatives
• Provided recommendations for training resources with regard to content, functionality, design, and level of interaction to enhance the modules and increase overall student engagement

Mississauga, Ontario

• Marketing solutions company specializing in customer experience management and CRM
• Diligently completed quality assurance testing for six tools across various browsers and devices
• Proposed creative solutions to enhance a new tool’s functionality, design, and user experience
• Optimized technological skills by creating interactive PDFs and Google Analytics reports
• Assisted with collecting research and making a presentation on the importance of implementing search engine optimization practices
• Adapted to new processes in a fast-paced environment by multitasking duties for 3 executives

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General, 86%

Activities and Societies: President of the Marketing Management Students’ Association | Social Media Manager of the International Student.

Education record

Activities and Societies: Co-Captain of Varsity Soccer Team | Varsity Touch Rugby Team | Soprano Leader in Senior Choir | Secretary of.