Mentoring small and medium businesses in New ZealandFocus on growth, business development, account, management, marketing and sales training

www.bionexai.com

Bringing AI and Science together

Developed and implemented targeted sales strategies, contributing to a consistent quarterly growth of client acquisitions.Mentored and coached sales team members, fostering a culture of continuous improvement and skill development.Developed, implemented and executed targeted marketing campaigns using digital media demographic targeting and performance max on Google.Created, managed and A/B Tested adverts on Facebook and Instagram Conducted surveys into target audiences and used insights to create campaignsOverseeing marketing campaigns ensuring content was targeted to attract customersBuilt followings for brands with tens of thousands of subscribers Oversaw funnel marketing to re-market to subscribers. Used data to improve ROAS.Experience in ATL and BTL mediaIntroduced influencer marketing to clients that created a minimum of 3X revenue increase. Have access to 330k influencers globally

Spearheaded the development and execution of the company's strategic vision, positioning Bean Trader.app as a leading player in the SaaS market. Cultivated a high-performance culture within the SaaS team, fostering innovation, collaboration, and professional development.Created a marketing strategy based on research into the ideal client profile.Developed campaigns targeting the ICP Added 4000 subscribers in 6 weeks using data driven strategy Deployed AI to assist with best practice

Xenocorp is a manufacturer and distributor of award-winning personal care products. My role focused on:Developed and executed branding strategies, establishing Xenocorp as a reputable and recognizable brand within the target market.Collaborated with clients to understand their unique needs and challenges, providing tailored solutions that exceeded expectations.Onboarded hundreds of stores including pharmacies, wholesalers, salons, spaza shops, agents, independent reps and wholesale distributors in Africa.Managed the new product development from formulation, design, digital asset creation and management to distribution, promotion via ATL and BTL media.Set up e-commerce store and drove traffic using digital media Developing and communicating the vision, mission, and strategy of the brand.Allocating capital and resources to support the brand’s growth and profitability.Representing the brand to the public, the media, and the customers.Growing and retaining a loyal customer base in a competitive and saturated market, and adapting to changing consumer preferences and trends.Managing the transition from being a functional expert to being a strategic leader, and balancing the demands of multiple stakeholders, such as investors, employees, regulators, and suppliers.Application of financial acumen and business savvy, to manage the budget, revenue, and profitability of the brand, and identify new opportunities for growth and innovation. Led the company to one of the best in Africa which culminated in winning best aftercare product in Africa, category that has Marico, Unilever, etc. as competing brands. We took a product from the concept stage to distribution. Our in-house team consisted of designers, social media experts, web designers, sales executives, customer care reps, administrators and product strategists. Some brands we have developed and distributed:www.tropicaljbco.comwww.tropicare.co.zawww.hairsense.co.za

Brand Pulse Monitor is a data driven digital company with their own proprietary software that uses AI and neuroscience to gather empirical data about a brand. This data is then used to improve the scoring of the twelve attributes the brand is measured against.My Roles and ResponsibilitiesUnderstand my channel partners' business drivers and dovetail my offer to best support that.Fostered collaboration between sales, marketing, and product teams, ensuring alignment with customer needs and market trends.Presented to C Suite level executives and closed dealsCold outreach and pitched to decision makers in multi billion dollar companies like McDonalds, Standard Bank, Property Groups, Marico, Unilever, Lion Match CompanyUtilised analytics to measure and report on the performance of digital marketing campaigns.Create & oversee digital marketing efforts, including website optimization, SEO, SEM, and social media marketing.Enhanced brand awareness through strategic brand positioning and consistent messaging. I used my deep understanding of our product to educate my channel partners to best leverage the value out of what we offer and at the same time improve their clients' businesses. I regularly reviewed my channel partners' goals and vision and helped them with how best to strategize to achieve those targets. Client Profile I knew at the outset my strength would be my product knowledge so I immersed myself in the beginning to understand the length and breadth of what the platform could and couldn’t do. When meeting with my clients and channel partners I would listen to their challenge and would suggest a solution or if I did not have the necessary information I would meet the insights team and get their feedback for the best way to assist the client. The role required me to apply all of my emotional intelligence knowledge and most importantly be genuine and not appear facetious. People just want to be heard and understood. They want solutions.

Identified new market segments and expansion opportunities, advising on successful market entry strategies.Provided expert guidance on business strategy, leading Mdirect Enterprises through a comprehensive review and subsequent overhaul of its strategic initiatives. Collaborated with the sales team to create marketing collateral, presentations, and tools that supported the sales process.Conducted market research to identify trends, opportunities, and competitive positioning

An autonomous role where I wore a number of hats from closing new business to rolling out projects across various industries. This helped me hone my skills as a connector. I developed the channel strategy to target ad agencies that did not have a digital marketing division as well as business coaches.Orchestrated cross-platform advertising campaigns, collaborating with internal teams to seamlessly integrate digital solutions with traditional media offerings.Educated clients on the benefits of digital advertising, providing consultation on the latest industry trends and best practices.Develop lead generation strategies to increase sales opportunities and conversion ratesMaintain brand guidelines to ensure a cohesive brand identity across all communication channels.Used strong analytical skills to assess market trends, competitor activities, and audience insights

Collaborated with the sales team to provide accurate sales forecasts based on client engagement and market trends.Conducted product training sessions for clients, enhancing their understanding and utilization of Moneymate's services.Responsible for lead generation for personal loans, vehicle finance and home loans. Translated organisational goals into actionable marketing plansOptimized social media campaigns, content creation, and engagement strategies.

Was brought in by BMNZ as a specialist sales and marketing adviser.Fostered strong and lasting relationships with a diverse portfolio of clients, providing personalized mentorship and guidance to meet their specific business goals. Assisted founders with strategic marketing and sales drives. Introduced a zero budget approach eliminate overspending on sales and marketing

Managed a diverse portfolio of clients, providing comprehensive financial planning and investment advisory services tailored to individual goals and risk profiles.Implemented successful client acquisition strategies, leveraging personal and professional networks to expand the client base.Set and achieved rigid lead generation targets weekly

Advised clients on insurance products, including life, health, and disability coverage, to address their protection needs and ensure financial security.Collaborated with cross-functional teams, including underwriters, legal professionals, and support staff, to deliver comprehensive financial solutions to clients.

Implemented efficient operational processes, including inventory management, staff scheduling, and quality control, resulting in a streamlined and cost-effective operation. Developed and executed marketing strategies to promote Tharkaree Palace, including social media campaigns, partnerships, and special promotions.Placed in the Top 20 in South Africa in 1997 and Top 10 in 1998 for Best Curry Restaurant

Implemented effective sales strategies and negotiated contracts to maximize revenue while delivering value to clients.Conducted thorough market analysis and competitor research to stay informed about industry trends and identify opportunities for market penetration.Products were FMCG focused.

I include this very early stint in buisiness because this exposed me to the business world at a tender age of 12. I remember being tasked with selling a truck load of mielies during my school holiday. I rallied up my cousins and we had the truck parked alongside a busy road. We sold every last one of those mielie cobs. I loved that experience from the advertising (a black board and chalk), sales (scripting using yes madam and thank you sir), operations (making sure we had plastic bags and enough staff) to finance (counting the loot every day and ensuring we had adequate float). I was sold - business was in my veins. It affirmed my passion.