Reethi Rai Email & Phone Number

Bengaluru, Ka, In

Executed content strategy for a group of SaaS products for B2B audience resulting in measurable increase in social engagement, organic traffic, and qualified leads. Orchestrated the redesign of website, development of SEO & content guidelines that improved website ranking and domain authority, leading to consistent top-tier search engine placements for high Search Volume keywords. Owned content marketing across website, social, PR and email, resulting in an increase in lead conversions. Led a high-performing content team, achieving a growth in content production efficiency while maintaining top-tier quality standards. Managed HubSpot platform and partnered with digital marketing agencies to execute demand generation campaigns, achieving measurable results in lead acquisition and conversion. Successfully planned and aligned country-specific (APAC) marketing campaigns with global marketing strategies and Key Performance Indicators (KPIs) including MQLs, CAC, ROAS, User & Acquisition Metrics Executed diverse marketing activities, including direct marketing, social media campaigns, email campaigns, event marketing towards inbound lead-gen management. Collaborated closely with internal teams such as Sales, Tech, Product, and Strategy to align marketing efforts with overall business objectives, driving cross-functional cohesion.

As a Content Program Manager for Byju's, I developed and executed content strategies including landing page, blogs, web stories that supported and enhanced student learning outcomes with a focus on SEO. With a focus on delivering innovative, engaging and effective content across a variety of mediums, I worked collaboratively with cross-functional teams including academic, category, tech, SEO, analytics to develop and deliver high-quality learning experiences that met the needs of today's digital learners. Whether it was developing new content, managing content assets, or analyzing content performance, I was dedicated to ensuring that every learner had access to the best possible education experience.

Partner and vendor relationship managementManage and troubleshoot distribution workflows with partners and internal teams, including asset delivery and metadataMonitor and improve content delivery across endpoints by helping troubleshoot technical issues and using key data to strategize around delivery needs and user experienceOptimize content delivery by working in tandem with partnersProject manage across multiple business units including: Programming, Marketing, Product & Technology, Business Operations, PR

Bengaluru Area, India

Managing the editorial and content operations for four South Indian languages - Kannada, Telugu, Tamil and Malayalam.

Bangalore

In the Standards & Practices department, I worked on tracking and updating S&P clearances and communicating with various internal departments, clients and delivery vendors. My responsibilities included tracking and distributing data submitted for clearance efficiently and accurately in a fast-paced environment. I have developed, documented, and assessed measures, metrics, and internal controls related to content compliance.

Bengaluru Area, India

• Responsible for teams that support multiple categories that populates/procures content for the Amazon Catalog.• Ensure a reliable and operationally effective flow of products• Interact directly with Amazon internal customers across the globe (US, Canada, France, Germany, UK, China and Japan) to deliver to their requirements and work directly with the Category team to ensure the overall health of the processes is good. • Planning, organizing and directing the work of subordinates or others, outline procedures and instructions on work received, make time estimates on new jobs received, check accuracy / quality of content creation / population done by others, ensuring records are maintained accurately, ensuring utilization of team is high, mentor and train new team members.

Bangalore

Led a 25+ member team to create and optimize product content for the Amazon Retail Catalog, driving discoverability, engagement, and conversion; executed strategic merchandising plans for events and holiday seasons & active representation in the internal branding team. Developed and utilized performance dashboards to track content impact on key demand generation metrics (e.g., impressions, click through rates, conversions), enabling data-driven decision-making and team optimization. Led optimization project for product listings and implemented targeted promotions for hardlines products, achieving an increase in conversion rates and a reduction in cart abandonment. Conducted extensive keyword research to identify high-value search terms and integrated them strategically into content, metadata, and URLs. Optimized on-page elements (title tags, meta descriptions, header tags) to improve search visibility and click-through rates. Successfully utilized A/B testing and data analysis to identify high-performing ad creatives and landing pages, leading to an improvement in click-through rates and a decrease in cost per acquisition.

Bangalore

Pg Certification Program In Digital Marketing & Communication By Mica & Upgrad, Digital Marketing & Communication

Master'S Degree, Mass Communication

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs