Reethika Ravi Email & Phone Number

Philadelphia, Pa, Us

Chennai, Tamil Nadu, India

Managing investment facilitation and external engagements driving Tamil Nadu’s food processing sector.

Bengaluru, Karnataka, India

As a Growth Associate, I:- Spearheaded marketing initiatives through various channels, primarily social media and events, to enhance brand visibility and engagement- Applied behavioural science proactively across design, lead generation, and all marketing efforts in the CX journey- Owned and executed user journey maps to ensure effective lead generation and conversion- Integrated full-funnel marketing strategies, increasing lead acquisition and customer retention- Drove consistent growth on social media accounts with an audience of 37K and 12K followers respectively

Chennai, Tamil Nadu, India

I founded SERA Cell over a 9-month ideation and pitching period, post which it was integrated into the existing ecosystem of the Dept of Economics. The SERA Cell is currently working on: - Fostering and contributing to the Department's academic excellence by enabling collective & individual research - Collaborating with the Department's flagship journal 'Ankur', the blog, & Chamber of Economics to boost the levels and quality of academic research and projects - Raising the median quality of academic writing standards in coursework to benefit students and providing valuable economic research resources

I worked in growth consulting for Marketing Arena - an Italian digital marketing company that was looking to grow after 2 years of stagnation. My team and I worked in the area of clientele and branding, where I: - Identified key sectors and analyzed client needs such as brand awareness, digital marketing, and B2B lead generation by leveraging MA's skills - Focused on recurring clients while aligning with MA's strengths in user experience and storytelling- Built the ideal customer profile and recommended clients with common need veins considering existing clientele

Chennai, Tamil Nadu, India

I worked in the advisory wing of KPMG, with a focus on consulting in strategy & markets, where I:- Assessed the business ecosystem in Tamil Nadu, evaluating products, market potential, and management approaches for 30+ startups and 25+ GCCs in detail- Strategically identified key growth opportunities and problem-solving potential, recommending potential clients- Leveraged advanced research techniques (AI, intelligent search), to uncover crucial insights

Irukkam Island, Tamil Nadu

I researched Irukkam Island, an isolated island located in Pulicat Lake, between Andhra Pradesh and Tamil Nadu which faces many infrastructural challenges and lack of basic facilities. To study the behavioural aspects of this, I:- Conducted field research on Irakam Island, including personal interviews and surveys, to analyze infrastructural challenges and societal impacts.- Utilized behavioural variables such as friction, descriptive social norms, and loss aversion to understand migration patterns and recommend interventions.- Highlighted the interconnected nature of challenges faced by residents and advocated for considering behavioural factors in policy design for underserved communities.

Chennai, Tamil Nadu, India

I was initially worked into the founding team of the SMSD in a case-by-case capacity, but on receiving positive responses for my reports published in leading papers like The Hindu, I worked on on:- Spearheading content development, event reporting, and press releases in papers like The Hindu, APN News, Chennai Vision & Free Press Journal for the SMDSH by working closely with the team- Managing a reporting team for larger events held by the SMSDSH, where I act as the Editor-in-Chief - Improving the positive reach of the SMSDSH and its work

Chennai, Tamil Nadu, India

I worked as an Intern in the Institutional Consulting Team at mByom, PMU for the MSME Dept, Government of Tamil Nadu. The project was to develop a proposed Agro-Industrial Corridor in the Cauvery Delta, which would stimulate entrepreneurial spirit among farmers and bridge the gap between produce and distribution. As a part of this, I worked on:- Conducting extensive research into the functioning of various agro-based business units - Interfacing with stakeholders to translate the needs of the beneficiaries into business proposals- Developing Detailed Project Reports (DPRs) detailing operational design and governance models- Modeling feasibility of financial plans of the proposed business units

Engaging in meaningful social impact on the grassroot level as part of a campus initiative advancing Gender Equality & Inter-Cultural Dialogue.

Chennai, Tamil Nadu, India

I interned under a variety of departments, including equity & derivatives trading, technical analysis, systems development, backtesting and in-depth fundamental analysis of stocks. The company also trades in commodities, currencies and debt instruments. I also completed a capstone project on the fundamental analysis of Colgate-Palmolive India Ltd (COLPAL) involving in-depth industry & company research as well as front-to-back analysis of financial statements.

Bachelor Of Arts - Ba, Economics, 8.68/10 - Rank 1

Activities and Societies: - Editorial Board of ANKUR, Journal of the Department of Economics - Founder and Executive Head, SERA Cell.

Cbse 495/500, School Topper: Rank 3

Activities and Societies: • School Prefect; Editor of the School Newsletter "Vidya Dhwani" • Deputy Secretary General & Vice-Chairperson.