Reetika Tandon Email & Phone Number

New Delhi, Dl, In

New Delhi, Delhi, India

 Customer Communications: Custodian of customer communication across CLCM touch points Manage all channels: SMS, Mails, Network Announcements, Bill Elements, Automated Diallers, Interactive Voice Recorder, IN Prompts, Telecalling, USSD, Cell Info etc. Responsible for maintaining brand saliency through all modes of customer communication. Manage Service Marketing Budget of the region Brand Communications: Brand building exercises, tactical and promotional… Show more  Customer Communications: Custodian of customer communication across CLCM touch points Manage all channels: SMS, Mails, Network Announcements, Bill Elements, Automated Diallers, Interactive Voice Recorder, IN Prompts, Telecalling, USSD, Cell Info etc. Responsible for maintaining brand saliency through all modes of customer communication. Manage Service Marketing Budget of the region Brand Communications: Brand building exercises, tactical and promotional advertising campaigns/ events Ad & Collateral Management: creative, adaptation, execution & version control 360 degree communication support for customer events and sales promotion activities.  Develop and implement visual content and creative communication forums. Build an efficient marketing budget and execute on agreed brand objectives Audit of brand promise deliverance consistently across all customer touch points  Deployment of One Airtel Brand Experience Centers (Retail Stores) across India with respect to branding, promos, audio visual campaigns etc. Outdoor media rationalization & dominance through ATL / BTL activities – campaign management Managing point of sale, to achieve highest standards of brand saliency through TOMA & ITP Co-ordination with ad agencies/vendors for creative & printing marketing collaterals. Sensitivity / Cost Benefit Analysis of the projects undertaken and working on ROI models. Monitor competitive brand marketing activities and cross promotions. Lead generation and tracking convertibility ratios; managing alliances. Act as a bridging link between organization’s objectives and agencies to position Airtel Show less

 Brand building exercises, tactical and promotional advertising campaigns/ events. Support marketing strategies with local market research  Outdoor media rationalization & dominance through ATL / BTL activities along with CSR.  Managing point of sale, to achieve highest standards of brand saliency through TOMA & ITP scores. Dissemination of executive communication in the region and ensure compliance. 360 degree communication support for customer events and sales… Show more  Brand building exercises, tactical and promotional advertising campaigns/ events. Support marketing strategies with local market research  Outdoor media rationalization & dominance through ATL / BTL activities along with CSR.  Managing point of sale, to achieve highest standards of brand saliency through TOMA & ITP scores. Dissemination of executive communication in the region and ensure compliance. 360 degree communication support for customer events and sales promotion activities.  Develop and implement visual content and creative communication forums. To design new VAS / promo campaigns, test the functionality and incorporate it to grow the revenue. Prepare and manage budgets for marketing campaigns. Managing vendor relations – agencies, publications, media planning firms and other suppliers etc.PR & Media Relations: Seamless integration of - Brand Communication with PR Taking the lead on media planning, proactively placing good news stories and producing media releases. Planning proactive PR based communications; Pitch stories to press to publicize strategic initiatives Overseeing the successful execution of all Communication Projects. Pro-actively managing all crisis management issues along with CSR programs. Co-ordinate all logistics around press kits and organize PR events, conferences, and product launches. Maintain media contacts and facilitate positioning of new services / products in the market Show less

 Managing all communications from CEO’s office to media and within organization. Developing strategic marketing communication tools like white papers, product papers, articles, case studies, presentations, fact sheets, concept papers, press releases and channel notes amongst others. Taking editorial responsibility for the organizations website, and other corporate communications tools To plan visual and rational image of the company through conference / event participation.… Show more  Managing all communications from CEO’s office to media and within organization. Developing strategic marketing communication tools like white papers, product papers, articles, case studies, presentations, fact sheets, concept papers, press releases and channel notes amongst others. Taking editorial responsibility for the organizations website, and other corporate communications tools To plan visual and rational image of the company through conference / event participation. Handling external communications through media reviews, conferences, and exhibition participation. Manage specific pieces of internal communications such as executive summary, newsletters, mailers etc.  Monitoring Media through PR agency as well as legislative and regulatory environment for news  Dealing with Analysts Community for Brand Positioning in the market. Coordination with Asia Pacific / Corp Headquarters at Stockholm. Tracking industry trends and making it available for the sales team through market facing collaterals etc. Event management especially media events like press meets press conferences. Identifying speaker ship/sponsorship/awards opportunities to fit in with brand communication program. Extending communication support for customer events and sales promotion activities. Show less

Digital Communication And Media/Multimedia

Pgdbm, Marketing & Advertising

Bachelors Of Science

Education record