Reetta Sorri Email and Phone Number

• Strategic Forecasting and Procurement: lead the strategic forecasting of product demand, assess procurement needs, and implement effective acquisition processes, including market trend analysis and supplier coordination to manage inventory levels and ensure timely delivery.• Oversee Brand Procurement: Manage procurement processes for brands including KEVIN.MURPHY, Living Proof, ELEVEN Australia, K18Hair, and Danger Jones, alongside a diverse range of professional hair products and… Show more • Strategic Forecasting and Procurement: lead the strategic forecasting of product demand, assess procurement needs, and implement effective acquisition processes, including market trend analysis and supplier coordination to manage inventory levels and ensure timely delivery.• Oversee Brand Procurement: Manage procurement processes for brands including KEVIN.MURPHY, Living Proof, ELEVEN Australia, K18Hair, and Danger Jones, alongside a diverse range of professional hair products and accessories.• Conduct Negotiations: Negotiate competitive pricing and terms with suppliers, achieving cost savings.• Key Account Management: manage relationship with key account, engage in client negotiations, and conduct pricing proposals while ensuring efficient order processing and accurate product delivery.• Logistics Coordination: Oversee logistics for international product shipments to Finland, ensuring seamless integration with marketing initiatives.• SKU Management: Drive the creation and maintenance of SKUs within the operational system. • Develop Marketing Campaigns: Create and implement strategic marketing campaigns for all professional hair products featured in Frameda's catalog, ensuring alignment with brand objectives.• Collaborate with Marketing Team: Partner with the marketing department to develop impactful promotional materials that effectively highlight all brands.• Cross-Department Communication: Ensure communication among sales, marketing, and warehouse teams regarding new product launches and upcoming campaigns.• Budget Oversight: Monitor and control the procurement budget.• Sales Performance Analyses: Analyze the effectiveness of marketing campaigns.• Invoice Management. Show less

• Supply and demand planning - forecasted demand for components and finished goods. Placed orders and scheduled deliveries. • Supervised warehouse operations and employees and daily order deliveries to B-to-B and B-to-C.• Managed logistics for key customers and international distributors.• Managed SKUs in the company's operational system - created new products, priced, received inventory, created UPCs, built inventory configurations, removed old SKUs… Show more • Supply and demand planning - forecasted demand for components and finished goods. Placed orders and scheduled deliveries. • Supervised warehouse operations and employees and daily order deliveries to B-to-B and B-to-C.• Managed logistics for key customers and international distributors.• Managed SKUs in the company's operational system - created new products, priced, received inventory, created UPCs, built inventory configurations, removed old SKUs, etc.• Managed Amazon deliveries.• Created new products with the product development team. For example, we created a private-label hand sanitizer for the USA and Canada markets.• Identified new logistics suppliers and achieved cost savings.• Worked with sales to engage new customers.• Created customs documentation - shipping from Canada to the US. • Inventory management for 3PL in the US. Show less

Led the purchasing process and supplier negotiations with new hair and beauty product suppliers. Supervised sales material for B-to-B and B-to-C. Opened online shops. Ensured excellent customer care and sales support.• Negotiated lower pricing with the forwarding companies and the Finnish Postal services, the company achieved 30 % cost reductions on the logistics expenses. • Found new suppliers for certified organic hair and beauty products, which opened a new retail business… Show more Led the purchasing process and supplier negotiations with new hair and beauty product suppliers. Supervised sales material for B-to-B and B-to-C. Opened online shops. Ensured excellent customer care and sales support.• Negotiated lower pricing with the forwarding companies and the Finnish Postal services, the company achieved 30 % cost reductions on the logistics expenses. • Found new suppliers for certified organic hair and beauty products, which opened a new retail business opportunity for the company. • Established and maintained new online shops for retail and business customers, setting up pricing and invoicing processes, resulting in significant revenues and added business value. • Conducted email marketing and social media marketing campaigns, designed catalogs in collaboration with a graphic designer and contacted bloggers. • Improved the product and customer service quality by doing translations on all the products and sales materials provided by the suppliers. Show less

Negotiated the pricing with the suppliers of hair and beauty products and the forwarding companies. Purchased the products, priced them, made sales material and sold the products, took care of customer service and finance of Power Hair Ltd. Opened two online shops B-to-B and B-to-C and developed them.• Increased B-to-B sales from zero to $3 million/year, a result of excellent team sales efforts. Managed online customer service of B-to-B and B-to-C. Received positive customer feedback.… Show more Negotiated the pricing with the suppliers of hair and beauty products and the forwarding companies. Purchased the products, priced them, made sales material and sold the products, took care of customer service and finance of Power Hair Ltd. Opened two online shops B-to-B and B-to-C and developed them.• Increased B-to-B sales from zero to $3 million/year, a result of excellent team sales efforts. Managed online customer service of B-to-B and B-to-C. Received positive customer feedback. • Negotiated lower pricing with the suppliers, the forwarding companies, packaging materials suppliers and the Finnish Postal services, the company achieved 15 % cost reductions on the logistics expenses. • Created and supervised the quality of sales materials for all sales channels: catalogs, Email marketing B-to-B and B-to-C, salespeople. Optimized inventory levels. • Processed bill payments and exercised financial control over Power Hair leading to profitable results. Show less

Created private label products, professional hair and beauty products, from purchasing to finished products. Achieved low-priced, high-quality products.

DIRECTOR OF LOGISTICS 2005-2012Managed logistics, warehouse efficiency and international purchases. Established logistics budget.• Nominated as a Chairman of the Management, Product Management, and Logistics teams. • Led supply chain improvement and cost savings projects in purchasing and warehouse operations. • Managed 20 employees and ensured efficient, timely and accurate warehouse production activities.• Created new statistics and reports to help product and inventory… Show more DIRECTOR OF LOGISTICS 2005-2012Managed logistics, warehouse efficiency and international purchases. Established logistics budget.• Nominated as a Chairman of the Management, Product Management, and Logistics teams. • Led supply chain improvement and cost savings projects in purchasing and warehouse operations. • Managed 20 employees and ensured efficient, timely and accurate warehouse production activities.• Created new statistics and reports to help product and inventory turnover management in daily and weekly and monthly basis. IMPORT/EXPORT MANAGER 2003-2005 Supervised the import and export departments, negotiated contracts and pricing with the suppliers, created private label products. The company’s turnover was $34,5 million in the year 2012.• Worked efficiently with suppliers and sales to coordinate purchasing requirements.PURCHASING ASSISTANT 2001-2003 • Managed purchase orders and invoices according to plan and forecast. Ensured timely deliveries of products. Provided product information for sales and marketing. Show less