Rochelle Evans Edwards Email & Phone Number

San Bruno, Ca, Us

*Founded the centralized research team YouTube Horizontal Insights (YTHI) which provides actionable insights to all YouTube product teams across domains such as Product Excellence (PE) and Accessibility*Manage and oversee staffing/budget for YTHI's international team of researchers specialized across key user groups, critical user journeys (CUJs), surveys, and more*Developed, introduced, and maintain a measurement and tracking infrastructure for Product Excellence against which all YouTube product teams set annual and quarterly goals*Lead YouTube's global rapid research team which produces fast-paced research to aid critical design and product decisions*Founded and lead YouTube Method Mondays, a biweekly brain share of methods and tools across all YouTube UX Researchers

San Bruno, Ca, Us

*Led international research across the development lifecycle for YouTube Premium (Red), YouTube's subscription service, which included features on purchase flows (Commerce) and YouTube Original content (shows and movies)*Partnered with critical cross-functional stakeholders to ensure that timely research could inform launch decisions

Mountain View, Ca, Us

*Led enterprise research for several of Google's internal tools *Led consumer research for Google's external-facing Help Center

Redwood City, Ca, Us

*Performed all usability/playability research for Pogo's mobile/tablet/web projects across the entire development life cycle.*Conducted iterative usability testing in-house and remote across a variety of platforms.*Created personas to understand our players; utilized contextual inquiry, affinity diagramming, literature reviews to accompany this understanding as a new product is being formed.*Worked closely with UX designers, game designers, producers, PMs, consumer insights

Austin, Texas, Us

*Conducted usability tests remotely and on-site; analyzed data for a customer relationship management (CRM) application, which is part of Oracle's next-generation Fusion platform.*Met with senior interaction designer to compile recommendations from CRM issues discovered from testing. Designer is planning on implementing my solutions.*Assembled presentation on CRM findings with project lead for upper level management; wrote final report.*Performing mobile usability testing on iPhone and Android OS platforms.*Trained on Tobii eye tracking software and Noldus face reader for upcoming research.

Houston, Tx, Us

My dissertation attempted to determine why users who like a product (in this case, movie clips) rate the product higher in quality (in this case, video quality). Focused on immersion (flow) and affect (mood) as precursors to entertainment and liking.I received my masters degree in May of 2009, which focused on interactive voice response systems (IVRs). Specifically, I investigated the impact the IVR's voice type had on a user's response.Independent Research:*Addition of auditory feedback to a touchscreen keyboard to assist visually impaired or distracted users*Investigation of error rates and typing time depending on orientation of touchscreen keyboard (landscape vs. portrait)

Minneapolis, Mn, Us

*Created wireframes based on client feedback and engineering requirements and handed them off for prototyping*Wrote scripts for testing*Performed usability testing in the field and remotely*Received positive feedback and low error rates during testing of next-generation software*Utilized various methodologies including wizard-of-oz technique, verbal protocol analysis, and error analysis*Managed the usability lab, which included observing and recording group members' sessions in-house with Morae, teaching group members how to use Morae, and writing standard operating procedures for the laboratory*First intern to successfully create a full website for the CRDM group. Utilized questionnaires, interviews, card sort, and usability testing to ultimately build a website in Sharepoint

Bethesda, Md, Us

*Worked with the Flight Crew Integration group and the International Space Station Payload Label Approval Team in order to examine safety and usability of hardware (panels, exercise equipment) being built for the International Space Station (ISS) and SpaceX*Identified shortcomings in labels and hardware, which may have otherwise been sent to the ISS with potential hazards*Met with astronauts returning from the International Space Station for a debriefing to collect feedback about their time on the ISS for a database to build on lessons learned*Used human factors methods such as card sort, heuristic analysis, questionnaires, and interviews to redesign the Habitability and Human Factors Engineering Branch's internal website, setting the groundwork for usability testing and prototyping

St. Louis, Mo, Us

*Ran experiments in Dr. Rebecca Treiman's reading and language laboratory*Investigated reading and language performance in children (ages 4-17, normal hearing and with cochlear implants) and adults

Phd, Psychology (Human Factors)

Ma, Psychology (Human Factors)

Ba, Psychology