Michael Reeves Email & Phone Number

Experience in using IBM Unica Multi Channel Campaign Management Tool:-• Designing and executing campaigns around business needs.• Designing and executing campaigns using UNICA Campaign Management tool & marketing resource management (Unica Plan) and Unica eMessage.• Executing monthly and Ad hoc campaigns using UNICA Campaign Management & Unica Optimization.• Creating scheduling solution to automate the flowchart execution.• Responsible for delivering the end-to- end campaign deliverables.• Creating Unica Optimize sessions to implement various business rules for stakeholders.• Involved in designing the solutions for Multi- channel campaigns (DM, email and Mobile).• Involved in deploying/executing-developed campaigns from development to production environment.• Segmenting customers for personalization.• Working on MY SQL Server Database carrying out ETL Processes and using Excel for data manipulation and cleansing activities.Two years academic experience using SAS. I have worked on real financial dataset i.e., Czech bank credit data taken from data mining competition, investigated customers who have a loan within bank and any group within them, looking at probability of paying back their loan. • Carried out full data exploration using Base SAS, SAS/Insight and Enterprise Miner• Data Preparation: carried out imputation where necessary for missing values and data transformation for normality. • Carried out analysis: principal component and clustering (observational and variable).• Build models: Logistic regression models; backward, forward, stepwise, etc; Decision trees; Neural network.• Model comparison using fit statistic to determine the best fitted model for the data.Other• Survival Analytics: SAS• Time Series Analytics: SAS• Forecasting: Excel and SAS• Build data warehouse and Data Mart, carried out ETL both in Access and SAS.• Big Data Platforms: Hadoop, OracleDB, Cassandra DB and SQL Server DB.

Listed skills include Computer Security, Microsoft Office, Network Administration, Networking, and 20 others.