- Lead the development of B2B and B2C marketing campaigns, marketing materials, and growth tools and strategies across multiple channels- Implement and nurture paid and organic lead generation campaigns resulting in over $9M in B2B sales and installations to date- Manage SEO optimization strategies generating more than 400% in organic website traffic growth to date- Liaise cross-functionally with product, sales, marketing, and operations teams to execute comprehensive GTM plans and develop communication strategies to engage our clients and customers at all points along the life cycle- Utilize and implement tools to track metrics, attribution, and reporting of KPIs on traffic, lead generation and conversions

Marketing-Oversee all B2B and B2C marketing functions including websites, social media, branding assets, and sales materials-Designing and managing marketing campaigns for products, brands, and promotions for ecom and retail sales-Created Liquid Life’s marketing and branding launch strategies to build industry awareness and market share -Developed Liquid Life’s core branding assets including the company name, logo, brand guidelines, & digital presence -Revitalized Drink Command’s marketing, branding, and sales assets following acquisition Business Development -Increased King Keg’s local and national market share and brand awareness, growing online B2C sales over 200%-Built Liquid Life’s monthly client base to over 120 clients across technology, media, and hospitality industries-Analyzed the acquisition of Drink Command based on cost analysis, industry trends, and growth opportunities -Created B2B sales materials such as proposal templates and sales decks, as well as approved client agreements-Handle high profile client accounts and installations including Marriott Hotel Group and the United States Air Force-Manage the Drink Command business development team in new client acquisitions from initial pitch to signed proposal -Maintain relationships with clients, vendors, and agencies to execute advertisements, installations, & joint promotions Product Management-Research market data to improve Liquid Life’s products and services in its competitive market of B2B recurring income-Roadmap the development and refinement of Drink Command’s self serve tap technology to push industry innovations, maintain market competitiveness, and increase territorial & global sales-Utilize tools for A/B testing, KPI monitoring, & user data analysis to update and enhance UI/UX-Manage teams across multiple departments to design & optimize multiple product’s life cycles-Create synergy between departmental teams to ensure projects are completed on time & within budget

- Evaluated clients’ business ideas, assessed market entry feasibility, potential growth, and long term sustainability, specializing in entertainment, food & beverage, and hospitality - Assessed and developed strategies for the marketing and financial needs to successfully enter the market or industry - Developed client logos, company and product names, branding guidelines, investor decks, websites, and social media profiles - Created cost and ROI analysis to establish launch strategies and solidify long term profitability

- Developed core branding assets including the logo, brand guidelines, website, and social media profiles - Collaborated with the finance team to design the business plan and investor deck for angel investment meetings - Met with potential investors raising more than $500K in seed funding- Designed marketing and growth strategies for angel round investment and industry awareness- Created assets for digital and print publications(position eliminated due to corporate bankruptcy)

- Build and maintain relationships with chain location managers to establish trust and credibility in day-to-day operations.- Oversee and implement POS marketing materials and promotional initiatives to create a premium in-store consumer experience.- Actively maintain and assist chain locations with product shipments and optimizing in-store displays.

- Worked with Risk Management Manager to organize and file reports on various part failures in deployed F-18 fighter jets - Utilized spreadsheets to evaluate the part failure data for risk analysis reports- Created electrical schematics, under the guidance of electrical engineers, of new components for part failure testing