Lori Reeves

Lori Reeves Email and Phone Number

Group Director @ Goodway Group
Atlanta, GA, US
Lori Reeves's Location
Atlanta, Georgia, United States, United States
Lori Reeves's Contact Details

Lori Reeves personal email

Lori Reeves phone numbers

About Lori Reeves

Digital marketing lead with demonstrated ability to plan and execute online and offline marketing strategies for B-to-C and B-to-B companies. Industries include; Financial Services, Government, Travel, Health & Beauty, CPG, Insurance, and Home & Business Security ● Planning and execution of media spend for extensive Direct Response, B-to-C and B-to-B client portfolio.● Omni-Channel Media Lead with a focus on holistic strategy development across devices and channels (Paid Search, Display, Paid Social).● Well versed in end-to-end launch and execution multi-touch-attribution (MTA) platforms. ☛ Project winner; 2016 Digital Drum Award: Best Attribution Solution● Partnered with Conversion testing experts to develop landing page and creative testing plans to deliver measurable lifts in performance.

Lori Reeves's Current Company Details
Goodway Group

Goodway Group

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Group Director
Atlanta, GA, US
Lori Reeves Work Experience Details
  • Goodway Group
    Group Director
    Goodway Group
    Atlanta, Ga, Us
  • Publicis Groupe
    Vice President, Group Director
    Publicis Groupe Aug 2021 - Oct 2024
    Paris, Ile De France, Fr
  • Iris
    Integrated Media Director
    Iris Apr 2021 - Aug 2021
    London, Gb
  • Cox Automotive Inc.
    Senior Marketing Manager
    Cox Automotive Inc. Mar 2020 - Feb 2021
    Atlanta, Ga, Us
  • 360I
    Media Director
    360I Aug 2014 - Mar 2020
    New York, Ny, Us
    360i is an award-winning agency that helps brands capitalize on change. A highly strategic creative and media partner with a deep understanding of how people discover brands and share storiesOmni-Channel Lead with a focus on holistic strategy development across digital marketing channels (Paid Search, Paid Social, and Display).• Partnered with financial services client in the selection process of multiple media and technology platforms. Including Multi-Touch-Attribution, (MTA), Bidding Platforms, and Competitive Monitoring tools Successful recovering a 20% revenue shortage and exceeding new sales goals by 52%. • Digital strategy lead and client partner across multiple brands.• Business forecasting and media channel spend distribution based on goals.• Media and technology platform selection. Including Multi-Touch-Attribution, (MTA), Bidding Platforms, and Competitive Monitoring tools.• Fluent in testing tactics to improve landing page experiences.
  • Mindshare
    Associate Director, Search & Social
    Mindshare Jan 2013 - Aug 2014
    London, England, Gb
    Global media agency network with 7,000+ employees, in 116 offices in 86 countries: North America, Latin America, Europe, Middle East, Africa and Asia Pacific.Strategic lead across a portfolio of accounts in multiple verticals including; Government/Military, Finance, Healthcare, Hospitality, and Insurance for Paid Search and Paid Social ● Cross-channel planning across Digital and Traditional teams to ensure holistic execution ● Partnered with Analytic teams to developed unified reporting dashboards across multiple channels to provide media teams and clients actionable insights into performance and guide optimization decisions● Fostered team growth providing mentorship and new opportunities for agency team members to help them achieve performance goals
  • 360I
    Media Manager
    360I Mar 2011 - Jan 2013
    New York, Ny, Us
    360i is an award-winning agency that helps brands capitalize on change. A highly strategic creative and media partner with a deep understanding of how people discover brands and share stories.Executed Paid Search; acted as reporting lead for a highly regulated book of business in the Finance vertical. Developed and presented quarterly plans and performance to client teams.
  • Razorfish
    Search Contractor
    Razorfish Jul 2009 - Mar 2011
    New York, Ny, Us
    One of the world's largest interactive agencies providing services including web development, media planning & buying, technology & innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.Paid Search execution and brand monitor. Day-to-day management of Paid Search accounts. • Key role in brand acquisition ensuring the seamless absorption of the accounts and budgets with no impact on revenue performance. • Managed multi-domain strategy across multiple engines, operating within strict multi-serve guidelines.• 2011 winner of AiMA Most Effective SEM Program.
  • Definition 6
    Media Specialist
    Definition 6 Feb 2008 - Jul 2009
    Atlanta, Georgia, Us

Lori Reeves Skills

Digital Marketing Seo Mobile Marketing Social Media Marketing Sem Google Analytics Analytics Google Adwords Crm Ppc Marketing Digital Strategy Strategy Media Buying Omniture Mobile Devices Pay Per Click

Lori Reeves Education Details

  • Savannah College Of Art And Design
    Savannah College Of Art And Design
    Advertising/Illustration

Frequently Asked Questions about Lori Reeves

What company does Lori Reeves work for?

Lori Reeves works for Goodway Group

What is Lori Reeves's role at the current company?

Lori Reeves's current role is Group Director.

What is Lori Reeves's email address?

Lori Reeves's email address is lo****@****ics.com

What is Lori Reeves's direct phone number?

Lori Reeves's direct phone number is (888) 360*****

What schools did Lori Reeves attend?

Lori Reeves attended Savannah College Of Art And Design.

What are some of Lori Reeves's interests?

Lori Reeves has interest in Animal Welfare, Children, Arts And Culture.

What skills is Lori Reeves known for?

Lori Reeves has skills like Digital Marketing, Seo, Mobile Marketing, Social Media Marketing, Sem, Google Analytics, Analytics, Google Adwords, Crm, Ppc, Marketing, Digital Strategy.

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