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Digital marketing lead with demonstrated ability to plan and execute online and offline marketing strategies for B-to-C and B-to-B companies. Industries include; Financial Services, Government, Travel, Health & Beauty, CPG, Insurance, and Home & Business Security ● Planning and execution of media spend for extensive Direct Response, B-to-C and B-to-B client portfolio.● Omni-Channel Media Lead with a focus on holistic strategy development across devices and channels (Paid Search, Display, Paid Social).● Well versed in end-to-end launch and execution multi-touch-attribution (MTA) platforms. ☛ Project winner; 2016 Digital Drum Award: Best Attribution Solution● Partnered with Conversion testing experts to develop landing page and creative testing plans to deliver measurable lifts in performance.
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Group DirectorGoodway GroupAtlanta, Ga, Us -
Vice President, Group DirectorPublicis Groupe Aug 2021 - Oct 2024Paris, Ile De France, Fr -
Integrated Media DirectorIris Apr 2021 - Aug 2021London, Gb -
Senior Marketing ManagerCox Automotive Inc. Mar 2020 - Feb 2021Atlanta, Ga, Us -
Media Director360I Aug 2014 - Mar 2020New York, Ny, Us360i is an award-winning agency that helps brands capitalize on change. A highly strategic creative and media partner with a deep understanding of how people discover brands and share storiesOmni-Channel Lead with a focus on holistic strategy development across digital marketing channels (Paid Search, Paid Social, and Display).• Partnered with financial services client in the selection process of multiple media and technology platforms. Including Multi-Touch-Attribution, (MTA), Bidding Platforms, and Competitive Monitoring tools Successful recovering a 20% revenue shortage and exceeding new sales goals by 52%. • Digital strategy lead and client partner across multiple brands.• Business forecasting and media channel spend distribution based on goals.• Media and technology platform selection. Including Multi-Touch-Attribution, (MTA), Bidding Platforms, and Competitive Monitoring tools.• Fluent in testing tactics to improve landing page experiences. -
Associate Director, Search & SocialMindshare Jan 2013 - Aug 2014London, England, GbGlobal media agency network with 7,000+ employees, in 116 offices in 86 countries: North America, Latin America, Europe, Middle East, Africa and Asia Pacific.Strategic lead across a portfolio of accounts in multiple verticals including; Government/Military, Finance, Healthcare, Hospitality, and Insurance for Paid Search and Paid Social ● Cross-channel planning across Digital and Traditional teams to ensure holistic execution ● Partnered with Analytic teams to developed unified reporting dashboards across multiple channels to provide media teams and clients actionable insights into performance and guide optimization decisions● Fostered team growth providing mentorship and new opportunities for agency team members to help them achieve performance goals -
Media Manager360I Mar 2011 - Jan 2013New York, Ny, Us360i is an award-winning agency that helps brands capitalize on change. A highly strategic creative and media partner with a deep understanding of how people discover brands and share stories.Executed Paid Search; acted as reporting lead for a highly regulated book of business in the Finance vertical. Developed and presented quarterly plans and performance to client teams. -
Search ContractorRazorfish Jul 2009 - Mar 2011New York, Ny, UsOne of the world's largest interactive agencies providing services including web development, media planning & buying, technology & innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.Paid Search execution and brand monitor. Day-to-day management of Paid Search accounts. • Key role in brand acquisition ensuring the seamless absorption of the accounts and budgets with no impact on revenue performance. • Managed multi-domain strategy across multiple engines, operating within strict multi-serve guidelines.• 2011 winner of AiMA Most Effective SEM Program. -
Media SpecialistDefinition 6 Feb 2008 - Jul 2009Atlanta, Georgia, Us
Lori Reeves Skills
Lori Reeves Education Details
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Savannah College Of Art And DesignAdvertising/Illustration
Frequently Asked Questions about Lori Reeves
What company does Lori Reeves work for?
Lori Reeves works for Goodway Group
What is Lori Reeves's role at the current company?
Lori Reeves's current role is Group Director.
What is Lori Reeves's email address?
Lori Reeves's email address is lo****@****ics.com
What is Lori Reeves's direct phone number?
Lori Reeves's direct phone number is (888) 360*****
What schools did Lori Reeves attend?
Lori Reeves attended Savannah College Of Art And Design.
What are some of Lori Reeves's interests?
Lori Reeves has interest in Animal Welfare, Children, Arts And Culture.
What skills is Lori Reeves known for?
Lori Reeves has skills like Digital Marketing, Seo, Mobile Marketing, Social Media Marketing, Sem, Google Analytics, Analytics, Google Adwords, Crm, Ppc, Marketing, Digital Strategy.
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