Tasked to create & execute an online marketing plan with the goal of increasing online revenue while lowering customer acquisition costs. • Redesigned online ad creative, audience targeting, product pages, and budget allocation, increasing online revenue by 27% with 36% less expenditure• Ran all Facebook advertising, balancing awareness and conversion driven campaigns, driving traffic by 16% with a 12x ROI• Managed the Google AdWords account, improving the Search Advertising and setting up remarketing campaigns, lowering the channel's acquisition cost by 40%• Improved the website's user experience with more relevant copy and concise product page layouts, increasing the conversion rate by 15% and lowering the bounce rate by over 50%

• Gained experience in different channels of the online customer journey path• Controlled the online budgeting and forecasting

• Demonstrated strong leadership and motivational abilities by leading a 12 person door-to-door sales team, resulting in the highest lead acquisitions and second highest employee retention rate from 8 teams in Western Canada• Displayed exceptional learning and social skills during a sales conference by forming great relationships with executives and absorbing sales lessons discussed, earning the top student manager award from 8 team leaders

• Enhanced customer experience by personally interacting with patrons and understanding the manner in which to communicate with different individuals, contributing to strong customer loyalty and retention