Reeve Tham Email & Phone Number

Singapore

Singapore

In my position as a product marketing intern in Grab Financial Group (GFG), I played an important role in the launch of GrabFin in Singapore. I ensured that the GrabFin message and value propositions were clear, consistent and attractive to consumers. I took charge of the updating of all GFG webpages and also executed an employee GrabFin swag collection campaign for more than 500 GFG employees.I contributed to the launch of GFG payment products in the Thailand market through the creation of more than 50 help centre articles and effectively coordinated key stakeholders to launch timelines were met.I synthesised and provided in-depth analysis of consumer payment data and suggested potential gap areas for greater insights that was pursued in landscape research study on Southeast Asian payment trends.

Singapore

As one of the company's first few marketing and content interns, I actively initiated, coordinated and executed marketing campaigns for the company using a data-driven approach and successfully increased the company’s online traffic by more than 50%.I produced well-optimised marketing content such as blog articles, newsletters and social media copyrighting to boost conversion rates and successfully ranked the company’s website in the top 3 results on SERPs.I proactively researched on consumer-oriented web design trends and created the company’s FAQ, About and product webpages to promote a positive user experience.

In my second year in NUS, I taught a module on Computational Reasoning that aims to introduce students to basic computational tools, solution design and critical thinking. I successfully equipped 60 students with the ability to utilise computational tools thoughtfully and competently. By effectively guiding my students through content that was challenging and unfamiliar, I received an exemplary teaching evaluation score of 4.5 out of 5.

Singapore, Singapore

As a brand and growth marketing intern that focused on SEO, I composed insightful website content on the Shopee website to enhance Shopee product category page rankings on SERPs, thereby promoting brand awareness and increasing website click-through rate.I facilitated this by crafting new bi-weekly keyword-focused blog articles on the Shopee blog website, the company’s primary avenue of content marketing, to increase the company’s online presence and to improve SEO. I also regularly updated older blog articles on the Shopee to ensure that content maintained its relevance and were SEO optimised.

Singapore

As a part-time content writer and marketing intern, I wrote weekly blog articles for the company’s blog site to increase the company’s online presence and to improve SEO. I also crafted eye-catching content for the company’s new website during the company’s rebranding process to increase click-through rate.I was also actively involved in the beta-testing of the new GOGOX client application and provided effective feedback to the product team with the goal of ensuring a positive consumer experience.

Singapore

I developed creative marketing content and executed it through multiple channels including EDMs, social media, blog articles as well as out-of-home campaigns to increase consumer awareness and conversion. My other projects also allowed me to actively engaged collaborators from 8 partner companies and more than 10 student organisations to execute marketing campaigns to increase awareness of the company brand and services. I designed, conducted and analysed market research data collected over a 4-week period from more than 600 survey respondents; to greater understand logistics demands in Singapore and engage clients with more focused marketing efforts.I also proposed a company CSR project and was honoured to be given the opportunity to plan and execute the project with Assisi Hospice for Father’s Day and Hari Raya. We were glad to have positively impacted the lives of more than 30 beneficiaries.

Bachelor Of Social Sciences, Political Science | Minor In Communications And New Media

Activities and Societies: tClimb I was a resident in Tembusu Resident College, a prestigious 2-year academic programme designed to enhance.

Education record

Activities and Societies: tClimb I was the head of the Tembusu Residential College (RC) rock climbing interest group, tClimb. I conducted.