Founded in 2012, TechEd Marketing is a specialist software publisher, conference organiser and marketing services consultancy, specialising in education technology and assistive technology solutions. Our expertise is in developing and bringing to market technology products and services aimed at the education, home learning and workplace sectors. Our products and brands include Inspiration 10, Rainforest Coding, TechEd Showcase and ATEC. Additionally, we provide marketing and product development consultancy services to assistive technology companies within the edtech industry across the globe. techedmarketing.com | inspiration-at.com | rainforestcoding.co

Sept 08 – Sept 2012: Group Marketing DirectorPromoted to group level to oversee corporate and divisional brand marketing strategy, following the acquisition of TAG Learning and several other educational companies. Controller of marketing programmes in the UK and overseas territories with international offices in US, South Africa and India.• Provide management, motivation and support for 8 members of staff within the marketing team as well as outsourced agencies – creative design, product R&D and PR• Budgeting and forecasting, with P&L responsibility for the product portfolio, target setting for UK and International territories and working with the sales team on regional sales strategies (direct or channel)• Development and implementation of the integrated strategic marketing plans encompassing digital marketing, ecommerce, telemarketing, channel marketing, field sales. PR, catalogue, advertising and direct mail• Direct the makeup of the group's product range, including R&D. Manage relationships with worldwide 3rd party partnersMay 03 – Aug 08: Marketing Director (TAG Learning)Promoted to head up the marketing team of 6 with remit to deliver the overall marketing strategy for the company. • Manage the full marketing mix including direct marketing, events & exhibitions, PR, e-commerce, email marketing and distribution/ reseller communication• Driving through the implementation of new digital marketing techniques using social media• Forecasting, budgeting & product portfolio managementOct 00 – May 03: Direct Marketing Manager (TAG Learning)Brought in to set up the Direct Marketing division for the company from scratch, from initial marketing planning and forecasting through to building and retaining the customer base. • Direct marketing campaign planning and implementation: catalogue, direct mail, email, e-commerce & telemarketing• Print Production and supplier sourcing/ management• Campaign analysis and customer insight research and segmentation

• Managed the subscription marketing strategy for several of IPC's key magazine titles within the Home/ Women's Interest portfolio: Ideal Home, Homes & Gardens, Country Homes & Interiors, Living Etc and Woman's Journal• P&L responsibility for the subscription files• Responsibility of a £500K marketing budget, formulating the campaign programme that encompassed new acquisitions as well as maximising renewals

• Print & Production of fund-raising direct mail campaigns as well as media buying and list rental/ swaps• Donor base analysis to evaluate life time values and segmentation strategy for targeting purposes• Managing Christmas Card Trading activity, including outsourced fulfilment agencies and 3rd party retail outlets