I graduated from Boston University with a BA in Economics in 2019 and since then I have been pursuing my passion for growth marketing in the tech industry. I am currently the Head of APAC - Emerging Markets at Niantic, the leading augmented reality gaming company behind Pokemon Go and Harry Potter: Wizards Unite.In this role, I have successfully grown and maintained a user base of over XX million MAU across diverse markets, and XX million USD in-app revenue, through innovative marketing strategies, solid partnership portfolio and impactful community engagement initiatives. I have also effectively managed a substantial budget of X million USD, achieving a remarkable +X ROI. I have a proven track record of securing pivotal partnerships with prominent Telcos, QSRs and convenience stores, resulting in a combined marketing barter valued at XX million USD. I have a strong background in business consulting, paid media strategy and demand planning, which I leveraged in my previous roles at Pluang and Grab. I am driven by the mission of creating fun and immersive experiences for users around the world, and I am eager to bring my diverse perspectives and experiences to the team.
Listed skills include Research, Economics, Business Strategy, Data Analysis, and 25 others.