With 17 years of experience across a variety of organisations, I help clients across sub-Saharan Africa unlock growth opportunities and solve complex challenges through the power of brand. I have a proven track-record of delivering successful outcomes for multiple businesses, ranging from financial services to technology to FMCG.As the Managing Director of Yellowwood Future Architects and the Chief Strategy Officer of TBWA\ South Africa, I lead a team of talented and diverse professionals who share my passion for developing people, brands, and businesses that change human behaviour for the better. I apply my expertise in strategy and marketing to create innovative and impactful solutions that drive value for our clients and partners.