Establishing the identity and positioning of a new institutional brand of the group in 11 Latin American countries, planning and ensuring the implementation of the launch campaign with the local teams. Support each country on their 360º communications strategy, including digital and client's communications content.

Main challenges: Implementation of the first Institutional Marketing department at Brasil Kirin with the main purpose of establishing and managing the new corporate brand identity and it’s reputation, maximizing business results. Reporting directly to the Corporate Affairs Vice-President.- Building and managing an effective corporate communications & marketing strategy with the main goal of presenting the Brazil Kirin brand to all stakeholders, establishing it’s reputation; - Developed and executed the campaign of the new brand positioning "Live your thirst", establishing a 360 degree communications plans (National PR, media advertising, internal marketing campaign to over 11,000 employees, event for key stakeholders, trade marketing strategy, etc.); - Built and managed the corporate communications across the digital environment, including the first company’s website and developing the social media strategy;- Managing all institutional and social projects, sponsorships and strategic partnerships in line with the brand positioning; - Responsible for improving the Brazil Kirin Tour (official company’s factory visit program) in all factories in Brazil, with the purpose to improve brand advocacy with strategic stakeholders, consumers and key opinion formers;- Working in partnership with Product Marketing teams to ensure the alignments with the corporate brand strategy and with the Trade Marketing to establish the brand positioning with key customers and consumers in the point of sale; - Working in partnership with the CMI team to set, measure and report upon key metrics and measures of success for every piece of marketing activity.- Managing a direct team with variety seniority.

Responsibilities: Coordinating activities in the Internal Communications department, as well as coordinating and developing the team.- Aid management in consulting the Chairman regarding the Business Communications Plan; - Coordination of the quarterly corporate events for the Chairman with all management team- Coordination of the National Internal Magazine;- Supervise and approve the Internal Magazines from factories and specific areas of the company; - Coordination and approval of content from other internal communication channels, such as weekly newsletters, bulletin boards, intranet, corporate TV, and event planning;- Work in partnership with marketing areas to develop internal marketing campaigns;- Build organizational development campaigns in partnership with HR team; - Responsible for the alignment of activities in Brazil with the teams of Regional and Global Corporate Communications;- Organization of forums and webcasts requested by the global teams;- For 1 year, monitored the monthly analysis of all departmental budgets in support to the Vice President of Corporate Affairs, with the main goal of improving the investment strategies of areas.

- Planned and coordinated several social projects linked to the Company's brands, in order to support overall marketing teams on sustainability themes;- Supported the Company's partnerships with local NGOs and Government institutions;- Coordinated the major recycling project of the company in partnership with one of the biggest retail customers in Brazil- Represented the company at meetings of associations, events and discussion forums;- Assisted in Government Relations activities, such as analysis of draft laws;- Coordinated the communication plan of all sustainability projects;- Registered of the Company’s best practices cases in awards with focus on sustainability;- Supported the Company's Sustainability Report (GRI model); - Monitored and improved the team's budget control.

Four month position coordinated through the UC Berkeley Academic International Diploma Program-Participated in the creative briefing of a strategic communication project with the main goal of update the corporate brand stance, mission statement, logo and slogan.-Coordinated communications and marketing projects related to branding, corporate events, public relations and social media strategy; -Drafted content for Chamber marketing materials, website, social media vehicles and newsletters, distributed to 5,000+ members and subscribers;-Staffed Chamber events, programs and press conferences; -Assisted with the development and production of the Chamber’s largest annual event, the CityBeat Breakfast attended by over 1,000 business and civic leaders;-Assisted with the development and production of the Chamber’s annual advocacy trip to Washington, D.C., which included meetings with top federal lawmakers and U.S. administration officials;-Delivered report with new event opportunities for the Chamber.

- Developed press relationship strategy according to each client’s needs; - Kept relationship with journalists, bloggers and key opinion formers from the main news organizations; - Produced and reviewed press releases and newsletters;- Prepared several speeches and participated in the process of training spokespersons to talk to journalists and concede interviews to the general media (media training); - Participated in press conferences;- Produced and updated the key opinion formers’ mailings;- Participated and organized congresses, awards, seminars, launches; etc.Main clients: Libbs Farmacêutica, SEMESP, UNG, Centro Hoffman

Creation and coordination of various programs to improve communication and relationships between the company and their stakeholders, thus consolidating the company's image. Conducted surveys and developed and standardized a method of sales that increased by 30% the number of new customers.