Regan Marcella Email and Phone Number

• Launch performance-based marketing campaigns in Google and Microsoft to maximize search engine returns and drive increased website traffic.• Manage paid search budgets, providing monthly forecasting and recommendations to empower clients to make informed decisions.• Develop and execute tests on ad copy, landing pages, and other variables, measuring results along the way to ensure optimal performance.• Implement conversion tracking for all paid search campaigns to collect and analyze data, identifying trends and insights that enable maximum return on ad spend (ROAS).• Prepare and present insightful reports to clients, highlighting performance metrics and recent account optimizations, to ensure clients are always informed and up-to-date.

As the founder of Regan Marcella Media, I specialize in managing comprehensive digital marketing campaigns across Google Ads and Meta Ads. My role involves everything from developing strategic ad copy and overseeing budgets to analyzing performance data and delivering detailed reports. I collaborate closely with clients to ensure their advertising efforts align with their business goals, providing recommendations for optimization, audience targeting, and creative strategy. My goal is to help businesses maximize ROI through effective campaign management and data-driven insights.

• Led the management and analysis of one of the nation’s largest retailers, demanding exceptional attention to detail and strategic foresight.• Assisted in the development of paid search strategy, testing methodology, and roadmap for clients, leveraging data insights and industry best practices to drive optimal results.• Recommended changes in spend or budget allocation, troubleshooting issues as they arose, demonstrating a keen ability to think on my feet and adapt to shifting circumstances.• Was responsible for the management and career development of 2 direct reports, demonstrating a commitment to empowering team members to achieve their full potential.

Client: GAP, Inc.• Management of online marketing campaigns.• Drove new ideas and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion.• Maintained relationship with vendors and clients.• Focused on performance-based marketing to ensure best use of the SEM budget.• Assisted in development of Paid Search strategy, testing methodology, and roadmap for client.

• Responsible for all aspects of managing multiple retailers' paid search portfolios.• Improved performance results for clients by executing in-depth analysis and reporting of data with goal of maximizing YoY ROAS.• Worked with client to define, drive, and execute optimization strategies and testing.• Maintained strong communication with agency clients and internal team members.

• Assisted editors and producers with research, database entries, and server organization at Emmy Award Winning production company.• Organized office operations and procedures; designed and sorted digital and physical filing systems; reviewed and approved expense reports; monitored clerical functions.• Managed executives’ schedules, calendars, and appointments.

• Created engaging original written and visual content for a portfolio of 190+ small businesses throughout the country.• Utilized a critical eye for work to ensure clean, high-quality content and design that supported customer brand focus.