Marketing and brand strategist with over 15 years of experience in CPG and retail focused. Known for expertise in strategy, business management, marketing innovation, and campaign development for global retail and lifestyle Consumer Packaged Goods (CPG) brands, I build consumer-centric brands that connect directly to consumers' needs across all owned, earned, and paid touchpoints to elevate brands and unlock growth.Driving growth, pipeline innovation, and consumer engagement for priority brands.A multifunctional team leader with a proven track record of elevating consumer brands through innovation, brand building, strategy, and storytelling. Over the past decade, I earned three promotions at Pernod Ricard to own responsibilities for⋆ BRAND STRATEGY ⋆ CAMPAIGN DEVELOPMENT ⋆ COMMUNICATIONS & MEDIA ⋆ and ACTIVATION.. Experience managing multi-million dollar blue chip brands and smaller growth brands.RECENT CAREER HIGHLIGHTS IN BRAND MARKETING✪ 4X recipient of corporate awards for high performance at Pernod Ricard✪ Won a "Shorty Social Good Award" for Social Good—Best Food & Beverage Campaign Category✪ Delivered the #1 Brand Innovation in Nielsen's Sales Data in 2017✪ Drove 50% incremental revenue growth during the first year of a 3-year category pipeline✪ More than tripled engagement with a digital-first media strategy✪ Set brand records for impressions, engagements, and PR mentionsAREAS OF EXPERTISEEXECUTIVE LEADERSHIP: Cross-Functional Team Building ⋆ Team Management ⋆ Diversity & Inclusion ⋆ Diversity Champion ⋆ High-Performance Teams ⋆ P&L Management ⋆ Partnership Development ⋆ Performance Metrics ⋆ Strategic Planning ⋆ Team Motivation