Founded Local Brewing Co. in San Francisco in 2010. Grew Local from a startup brick and mortar brewery in 2015 to a nationally recognized, award-winning, women/LGBTQ+ owned brewery. • Functioned as active, onsite CEO/COO for Local Brewing Co. from its inception to 1MM in annual revenue.• Conducted all market research, strategized business model and developed business plan, raising $1.2MM in capital to build brick and mortar brewery in SF.• Created and led resources for brand development, marketing materials, website, and social media to create a "more than beer" lifestyle brand to earn coverage in over 50 national and regional media outlets (incl., TechCrunch, NY Times, Fortune Mag, SF Chronicle, and podcasts)• Researched, developed and launched Buzzkiller™ Non-Alcoholic brand extension in 2024.• Collaborated with over two dozen breweries, including national breweries such as: Anchor Brewing, Deschutes Brewery, New Belgium Brewing, and many others. • Wound-down the brick and mortar brewery after a building fire in 2022. Pivoted business model to a contract & distribution model in 2023.• Served on the SF Brewers Guild Board from 2015 - 2018; nominated for the Brewers Association Board of Directors; served on the Brewers Association Brewpub Committee.

Founded a boutique consultancy specializing in providing actionable, custom solutions for growing, small to mid-sized businesses. Areas of expertise: organizational strategy including strategic planning, product development, functional process, and improving business operations.

Running point on bringing new business ideas to life from the ground up and infusing creative process into the Business Innovation team. As an intrapreneur at MBRDNA, I started up Boost by Mercedes-Benz, a web and mobile app enabled transportation service for children in Palo Alto, utilizing Mercedes-Benz Sprinter vans. Working with external partners, I brought the pilot to life in under six months. Boost by Mercedes-Benz is currently operational in Silicon Valley and has gained local and national media attention as a breakthrough mobility service. www.boostbybenz.com

Work emphasis included establishing new strategic processes to facilitate rapid growth and efficiency, cross-company management and collaboration, leadership, change management, turn-around strategies, resource capacity, and project execution. Created and implemented a cross-company strategic project selection process and facilitated management of roadmap projects from concept to completion.

Created and implemented a working GTM process to bring all products to market on time and on budget, increasing product throughput Y/Y by 300%. Directed a cross-functional team of 20+ to facilitate product development of digital products, video, apparel, physical, technical and educational products. Functioned as liaison between Product Managers and executives. Worked closely with business development on new business, product strategy and brand alignment. Led company-wide strategic business and product initiatives.

Maximized business operational efficiency by streamlining supply chain vendors and establishing business processes. Expanded international distribution to Europe and Middle East. Developed metrics and analytics to identify areas of opportunity for operational improvements.

Applied project management, analytical skills and strategic business acumen to company operational management. Led product development projects, internal operations research, analytical and statistical research, and business development projects. Cultivated international relationships via business travels in Japan, U.A.E., Brazil, China, Italy and Egypt.

Led statistical research studies of internal and external products using MATLAB, Excel and other data analysis packages for product development. Presented and published research results at industry conferences and peer-reviewed journals. Conducted international client training and technical installations in the U.S., Brazil, U.A.E., Japan, China, Egypt, India and Italy.

Coordinated a large, multi-institution, multi-million dollar, voter-approved project to establish and implement a coastal observatory of oceanographic sensors along the northern California coast. Led several university institutions, government agencies and vendors to establish infrastructure, logistics and protocol for local and regional sensor operators and technicians.

SFSU lecturer of Oceanography courses.