Regine Alexis Capili Email & Phone Number

Valenzuela, NCR, PH

Strategy and Program Management- Creates segment/program strategy and Go-to-Market plans reflecting the masterbrand or customer segment approach required for the business or brand needs- Manages the execution and performance monitoring of the programs created from the overall strategy Customer Research and Analysis: - Drives customer research to gain.

Philippines

- In charge of the overall B2B2C business growth and P&L of Women’s Fashion category by leading key account managers, collaborating with cross-functional teams, and building strategies to drive key areas of the business. - Fashion cluster’s PIC to drive strategy and execution for assortment growth, onsite executions and campaigns, marketing, and social.

- Pioneered the Go-to-Market Team in LazGlobal, a team/function unique to Lazada PH- Currently heads the team in charge of branding, traffic, and overall marketing efforts that drive buyer growth for the LazGlobal business unit and cross-border brand partners/sellers.- In charge of ensuring that Lazada is the e-commerce platform of choice of cross-border.

- Led the conceptualization and execution of PayMaya’s biggest brand campaigns “Don’t Pay Cash, PayMaya!” and “Balik Bayad”, as well as the brand’s very first gaming campaign, “PlayMaya”. - Managed the brand assets of PayMaya’s Consumer product – online/social media, ATL, BTL, etc. In charge of brand campaigns and acquisition programs for the overall.

Manila, Philippines

- Collaborated with the Corporate Communications Team in creating employer branding campaigns. - Led the conceptualization and execution of employee engagement and learning programs.

Managed Nestlé’s Infant Nutrition (local and regional), NIDO, FWD Insurance, and L'Oreal (Makeup, Hair, and Skin) digital campaigns - online assets, media, production, and content management. Coordinating and assisting with strategic planning process, social media engagement plans, creative development, and media planning.Previously handled brands.

Provided end-to-end support for general production (print, TV, and digital) and creative requirements for integrated digital campaigns including liason with regional counterparts and third party suppliers.Projects managed: Coca-Cola Philippines, Unilever Philippines (Ponds and Lady’s Choice), Mondelez (Tang and Toblerone),Nestlé Philippines (MILO, Nestlé.

Investigated forgery and theft within customers' accounts and transactions. Tracked and monitored the bank's transactions and activity that comes through the customers' accounts.

Bachelor’S Degree, Ab - Organizational Communication

Master'S Degree, Creative Industries

Activities and Societies: Vice-Chancellor's International Scholarship (ASEAN) Recipient