• Led omnichannel customer engagement design and optimization, driving personalized communication strategies to boost effectiveness, efficiency, and scalability, driving YoY increase in top-of-the-funnel metrics• Orchestrated comprehensive client engagement journeys, including onboarding, win-back, cross-sell, and upsell initiatives, aligning strategies with business goals to increase returning clients by XX%• Defined and monitored key lifecycle metrics, facilitating ongoing testing and optimization strategies to drive conversions and increase customer lifetime value• Acted as the CRM marketing subject matter expert and leveraged expertise across the CRM landscape and toolset to inform strategy development and implementation, ensuring alignment with industry best practices and technological advancements

• Established optimization and testing strategies for high-value conversion pages for Audible on Amazon, leveraging native analytics tools to enhance acquisition flow and drive conversions increasing Audible Listeners• Managed growth marketing promotion strategy, overseeing project timelines, asset tracking, and execution coordination with various teams to ensure seamless campaign delivery while monitoring incrementality to inform and enhance strategy

• Demonstrated strong leadership capabilities by managing and coaching a team, fostering a high-performing culture and developing KPIs and plans to drive team success• Spearheaded the customer lifecycle strategy, enhancing automated workflows resulting in a 5% increase in re-bookings and a notable reduction in CS inbounds• Founded a new team within Pollen's tech organization, collaborating with product and engineering leads to organize data requirements and craft quarterly roadmaps, prioritizing initiatives for improved CRM effectiveness

• Managed internal and external relationships, including day to day correspondence with distribution partners, to build 360° marketing campaigns, including Real Housewives of Salt Lake City co-branded drive in screening, Bravo Con access, Tokyo 2020 Summer Olympics marketing efforts, and digital campaigns• Secured 80M+ in cross channel media value for the portfolio through Content Distribution’s MVPD rewards program • Worked with creative agency to develop impactful assets driven by research study data for Renewal Campaigns and served as a project manager to deliver 920+ creative assets