Reginaldo Marques Email & Phone Number

Florida, United States

Santa Clara, California, Us

Responsible to collaborate with top global partners to drive content strategy, GTM activities, and drive improved digital engagement and content across multiple channels.• Worked with over 20.5K B2B partners on a digital engagement and communications project that resulted in an uptick of ~40% in page views in 2024 and updates to over 10 webpages critical to the program • Drove partner comms and achieved a very high unique click-through rate for AI PC and vPro communications in 2024 compared to previous years• Led Paris Olympic and Paralympic Games sales enablement efforts, including development of an exclusive partner-first content page on the program platform; worked under tight timelines with teams to create and ensure flawless execution of the web experience• Drove omni-channel communications efforts to boost distributor awareness, including optimizing an e-newsletter to achieve a unique open rate of 23%, an 8% increase over the previous year • Facilitated distributor membership increases in a private LinkedIn community, boosting views/reactions by 146% on a QoQ basis• Led a key partner-related web page update resulting in >60% YoY page views (32,407) in Q3’24

Santa Clara, California, Us

Responsible for driving global sales insights and sales operations improvements, including executive reporting and analytics tools.• Led market sizing, plan/demand, forecasting, pricing and sales commissions determinations for the global partner network• Spearheaded automation of retail data analytics, market insights and business results to increase access, accuracy and actionability • Oversaw global commissions process transformation, using Lean six sigma methods to save 100+ hours of manual work for high-level executives, as well as thousands of worldwide salespeople

Santa Clara, California, Us

Responsible for interacting with major accounts such as Dell, HP, Lenovo and Positivo, interfacing with their respective Sales and Marketing teams to build strategic customer support plans.• Drove Intel technology enablement and product introductions, from initial ramp until end of life, monitoring quality performance and supporting customer quality issues such as failure analysis, issue management and escalation, and returns management• Interfaced with various Q&R teams to guarantee product quality and reliability performance are met• Conducted project management in different business areas, including leading customer management efforts and partnering with executives to increase sales by 8% and save US$20M per year

Santa Clara, California, Us

Responsible for managing covered retail accounts indicators of sales out, forecast, guaranteeing data quality and analysis to be used by field teams to influence and facilitate customer roadmap decisions.• Conducted deep-dive market analysis including various data sources (IDC, GFk, Gartner, IT Data) to support GTM strategy for different business groups including sales, product, marketing and market insights• Led the automation of different reports such as the Brazil Retail Update and Consumer Retail Indicators, increasing data quality/availability later used as a BKM for ASMO Consumer team• Responsible for driving sales goals, promotions, and marketing display performance at the POS level; managed trade marketing efforts and GTM strategy, increasing consumer volume by 28% in one year and bringing region from 5th to 3rd in terms of PC sales volume global rankings

Santa Clara, California, Us

Responsible for product launches, positioning, and all marketing-related activities such as promotions, events, and communication of Intel Digital Set Top Box and Intel Flash technologies. • Served as a liaison between customers and business units in order to align Intel product features with local requirements and standards• Introduced the Tecsys first Digital Set Top Box, 100% compatible with the Brazilian Digital TV Standard, based on Intel CE2110 consumer electronics silicon which was used as an ODM• Created the reference model enabling Local Original Equipment Manufacturers (OEM) to build consumer products

Santa Clara, California, Us

Responsible for influencing technical customers interested in developing products related to Embedded and Communications, Consumer Electronics and Flash technologies.• Supported and educated customers/distributors such as Arrow and Avnet, influenced the local market ecosystem, and drove new business (US$150M of incremental revenue in a single year)• Provided design support for top Consumer Electronics OEMs such as LG, Tecsys, Semp-Toshiba, and TecToy representing U$25M in revenue• Conducted initial WiMAX deployment support in Brazil representing U$121M in revenue by 2009• Held technical ownership of several Telecom events such as Futurecom and Telexpo

São Paulo, Sp, Br

Responsible for managing a team of system analysts, providing direct support for 9,000+customers in the region and abroad

São Paulo, Sp, Br

Worked in the head office in Maryland (as well as the datacenter in Virginia) to help transfer the entire corporate web hosting operation from US to Brazil in order to reduce costs and support time, as well as increase connection speed. Efforts additionally led the company to triple the number of customers from 2,000 to 6,000.

São Paulo, Sp, Br

Responsible for level 1 and 2 support at a web hosting company, helping customers with solutions and support related to e-mail, databases, and websites.

Digital Marketing Strategy

Master Of Business Administration - Mba

Bachelor, Computer Science