- Mobile user acquisition- Media buying on AppNexus, SiteScout, Google AdWords, Human Demand, etc.- Product development on high engagement mobile interstitial ad formats- Design of effective ad creatives- Monetization of in-app, mobile web and Facebook ad inventory- Mobile video execution- Publisher development

Coordinating direct campaigns with advertisers and internal teams. Providing advertisers with campaign reports consisting of banner impressions/clicks, email sends/opens, and tournament sponsorship visibility, and social presence. Maintaining relationships with display ad networks and researching new avenues to monetize remnant inventory. Coordinating ad size/placement changes on the site and game shell.

- Ensuring creative team meet client specs for custom emails, banners and skins - Coordinating national/geo-targeted email blasts - Deployment of banner ads, roadblocks and skins via DFP and DART- Monitor ad stats including: ctr, total impressions delivered, and inventory- Creation and implementation of contest web pages as requested by client- Creation of html ad banners- Ensuring the success of each campaign from start to finish

· Manage territories in the northern United States and Europe · Publications managed include Guitar Player, Bass Player, Keyboard, and EQ Magazines as well as the professional audio publications Pro Audio Review and Pro Sound News · Types of advertisements include print, online banners, e-newsletters, and digital publications · Create campaigns for new advertisers and optimize existing campaigns · Implement custom email blasts · Monitor online ad statistics · Create event sponsorships for high profile companies · Attend key trade shows throughout the country

Editorial Assistant for Music Player Network. Review and post press releases onto the company website through the Ektron web management system. Through this system we make sure that the website has the proper content in reference to the magazine. Assistant Editor for biannual Gear Guide, which consists of compiling content and reviewing proofs prior to printing. Freelance writer for Guitar Player Magazine.