- Product vision definition and operations management of Terra portal (www.terra.com.br), 4th largest content website in Brasil, having 68 millions of unique users monthly (source: Comscore ranking Dic/19). Leading a team of 30 people on website´s operation, as user experience, content production and distribution, content partnerships and audience data, focusing on relevance and the advertising business, including programmatic model. - Terra´s content strategy definition, including editorial position and curation, content production and partnerships. Newsroom and video operation teams management, ensuring breadth of content, as well as quality, isonomy and balance. Focus on video content creation and voice content initiatives (podcasts and voice assistants).- Distribution of the cured content, ensuring relevance to the end user and aiming at generating new audiences, specially using SEO techniques, social networks and media (potential monthly reach of 10 million users), Google platforms (Google News and Discover) and user engagement.- Product vision development and user experience, through the definition of roadmap focusing on user engagement. Insights generation, formatting A/B tests and technical implementations in partnership with Tech team, to all Terra portal interfaces – desktop, mobile, application, AMP etc.- Audience management through data, following main origins, behavior, engagement and demographic and interests profile, using major market platforms as Google Analytics and Data Management Platform (DMP).

- Build and maintain relationship with leading mobile operators in Brazil, prospecting business opportunities for the existing portfolio or launching new products and businesses verticals.- Manage value added services portfolio, billed majorly through carrier billing. - Monitor products KPIs, as revenue, costs, subscribers and adoption. Find opportunities for growth and improvement, reviewing processes, product portfolio positioning and marketing investments.- Along with Product Development and Tech global teams, plan and implement product roadmap, including improvements and new features, as well as new products and new business verticals. Provide feedback to Product Development and Distribution teams about local business opportunities.- Manage Brasil Mobile Business P&L, budget and forecasts. - Manage multifunctional team of product managers, media specialist, project manager and designer.

Structured Product Team to operate in three business verticals (Learning, Cloud, Data Security). Implemented processes involving other teams, such as Business Development, User Experience and Technology.- Developed mobile products for the Learning, Cloud and Security businesses verticals, including setting product vision, target audience, product placement, roadmap, scope specification, implementation and launch. Those products are operating in 17 LatAm countries. Managed products KPIs, as activation, churn, unique users and adoption, seeking for improvements, better monetization and profitability.- Managed strategic partnerships for learning content and security solutions, setting and managing goals and execution. Highly involved in managing clients partnerships, as America Móvil, Telefonica, among others.- Along with Business Development team, set marketing strategy and distribution plan, including digital and mobile channels and inventories.- Managed teams allocated in Brazil and Mexico, articulating their priorities and needs with internal teams as Business Development, User Experience, Business Intelligence and Technology.

- Managed a portfolio composed by over 300 services and 100 partners, such as multinational content aggregators and technical integrators, providing content download subscription plans, SMS news and TV polls.- Implemented KPIs to monitor adoption, financial performance and customer satisfaction, to track down market trends. Aligned those trends with Telefonica’s strategic plan for third-party services.- Improved processes, with internal teams, to implement, launch and monitor third-party services, ensuring Telefonica’s guidelines and objectives.- Managed Vivo TorpedoInfo marketing plan, distribution channels and content portfolio, as well as P&L, subscribers’ life cycle and user experience. - Defined, set pricing and managed the Mobile Marketing inventory, available to advertisers and advertising agencies, in cooperation with Telefonica Digital team in England, creating a new revenue stream. Worked close to partners to evangelize practices and potential of this new advertising environment. Along with the team, implemented and operated mobile marketing campaigns.

- Over 10 years, supported value added services expansion on Claro’s portfolio and managed products as voice portals, SMS games, MMS news, content downloads, content streaming and high technical complexity services, as ringback tones. Lead the implementation of new products and marketing practices, coordinating cross-functional teams that included Legal, Marketing, Technology, Costumer Support, among others, ensuring business’ objectives and timing.- Managed carrier’s content store, Portal Claro Ideias, which offered ringtones, wallpapers, videos, full-track music, games and apps. - Handled content providers strategic partnerships, including major and independent music labels, multinational games and apps developers and movie studios. Negotiated deals and set common goals for promotion and sales. Explored both Claro’s and partner’s distribution channels and marketing inventories in order to leverage sales and revenue.- Strategically managed available content, considering market insights, trends and users preferences. In the view of users, prospected new content based on a roadmap and managed existing content, creating special categories, price promotions and other sales tools as “buy one, get one free”. Negotiated price point and exclusivity deals with content providers, when applicable.- Managed roadmap and launched features and enhancements along with technical partners, to improve the user experience and profitability.- Tracked KPIs to find opportunities for new content and features, including improvement in user experience. Managed store’s P&L, including negotiation of commercial terms targeting higher margins.- Designed, set price and managed Mobile Marketing inventory, available for advertisers and advertising agencies, consolidating a new revenue stream. Deployed and managed mobile marketing campaigns for advertisers like Unilever, AmBev, Netshoes, Petrobras, Fiat, Volkswagen, Coca-Cola and others.