Works closely with client companies' sales and marketing organizations to help them evaluate, configure and implement suited marketing technologies, digital platforms, and alongside develop compelling content and communications strategies, to amplify their brand and solutions impact, and engage, nurture, convert and measure target audience segments throughout their customer journeys across digital touch points. Possessing broad knowledge of generating leads in an integrated and holistic approach, developing content to marry with whatever channels matter to the business at different sales points, from building quality traffic to website and events, deepening engagement with re-targeting to developing context from client interactions. Help businesses develop marketing and CRM infrastructure and processes that aligns with their local sales practices, deliver them qualified leads leveraging the capabilities of marketing automation to enrich prospects and customers profile and nurture their readiness to buy and buy again from companies.

Role expansion to head up the marketing responsibility to fuel new business and expand existing client relationships for both APAC and EMEA regions (Europe, Middle East and Africa).Besides developing and delivering strategic omnichannel marketing plans cross-region and locally to generate & cultivate business leads, responsibility also includes championing company's branding and various thought leadership initiatives from subject matters of Customer Experience, smart data analytics, to loyalty marketing and channel specific best practices for a wide ranging B2C and B2C sectors.Make use of structured and non-structured data to compose effective and efficient leads generation and nurturing campaigns along with relevant communication plans via traditional and digital PR and social media platforms to drive successful measurable outcomes meeting company's objectives. Define KPIs to measure and analyse campaigns performance, together with improvement and opportunity recommendations to present to relevant teams and the management. Other key responsibilities include spearheading the company's annual global consumers marketing research projects and overseeing data privacy practices and policy changes in the markets of the regions.Manage and prioritise available resources to build up marketing assets and contents that drive sales, retention and promote positive influence among the target audience.

Heads up the marketing function for Asia Pacific that includes day-to-day marketing operations, strategy development and implementation and budget management. Responsibilities include sales leads generation & nurturing, sales and marketing collaterals development & production, and thought leadership initiative to drive Epsilon's business in the Asia Pacific region. Worked closely with US headquarters to deliver global initiatives locally such as branding, website development, consumer research and thought leadership programme. Manage vendors from PR & media relations, creative design, printers, premiums production, independent research house, barter partners to event organisers. Subject expertise in performance-led data marketing, data privacy, customer engagment, brand loyalty, and campaign development & implementation efficiency across channels.

Responsible for driving paid subscription revenues for the financial and legal publications in Asia and expanding their circulation that meets the readership profile well fit for advertising business. Publishing the titles online and online experience. Managing the marketing department P/L and operations which includes fulfillment, customer service, telemarketing, data research & analytics. Manage and expand customers and prospects databases to support direct marketing and telesales activities to drive subscriptions and other publishing activities. Familar with life time value analysis, data growth & attrition and subscription revenue predictive modeling.

Media planning for Asia Pacific clients. Acquire international partners to the company's online ad network. Develop digital marketing best practices collaterals to educate the industry and clients around the region.

Secure paid delegates for the conference division which organises upscale CxO-level country-specific and industry sector business meetings around the Asia Pacific region. APAC leader for the group's database system development.