Regina Brown Email and Phone Number

Creation of omnichannel marketing campaigns while building strategic partnerships for growthDevelopment of persona-driven, lead warming nurture campaigns based on lead scoring and lifecycle stageGeneration of content, strategy, and deal accelerators for business pipeline growthDashboard reporting to effectively find relational data for omnichannel marketing strategiesAnalyze marketing/sales metrics for the North America region (leads/pipeline/etc.)Generation of content, strategy and deal accelerators for business pipeline growth

Drive net new opportunities to the current install base for expansion opportunitiesDevelopment of Omnichannel communication strategies Deliver marketing programs to drive pipeline growth and customer loyalty for customers and partners for North America.Management of C-level campaigns: Programs to create/accelerate opportunities and position Viewpoint as a thought leader

Work closely with regional directors, sellers, and sales management to define needs and goals related to growing the sales pipeline and accelerating the sales cycleCreation of Territory Development Plans for North America in order to maximize seller brand recognition and presence in a specific region in order to maximize partnerships and opportunitiesWork closely with marketing peers across departments and serve as the voice of the field back to marketing to inform and shape vertical/horizontal/core campaignsManagement of all east roadshows and seminars showcasing customer success and supporting cross-sell and upsell opportunitiesCreation of Partner/Alliance Marketing programs: build partner co-marketing programs into regional marketing plansDevelop year-long ABM plans across top strategic accounts and co-own authoring plans in partnership with SDRs and sellersDevelop suite of sales enablement tools based on account, territory, campaign-based needsProactively analyze marketing/sales metrics for region (leads/pipeline/etc.) and with regular cadence, present findings back to sales managers

Develop strategy for lead capture follow up and nurture programsProduct launch and influencer tour coleadLead development of regional demand generation campaigns, assets and processesRebrand and engagement lead for national and regional show launchDevelop tool kits, guides, advertisements and training for sales representativesProducer for worldwide multiple touch campaigns Marketing representative for multi-media channel exposureRelationship management between Sales, Marketing and third party agencies to oversee planning and program implementation

Manage dealer communications for Hyundai Motor Finance, Kia Motors Finance, Hyundai Capital America, Hyundai Protection Plan. Define key messages, tone, voice, and personality for websites, call center, and outbound touch points. Develop consistent branded messaging, communication processes and measurement efforts.Develop Dealer Value Proposition- includes branded voice, tone, look and feel, communication, and launch for field, consumers, and internal recognition Development of Dealer Stories- created from ethnography's, dealer surveys and focus group researchEvent Marketing- creation of brand messaging, dealer value proposition, and experiential touch points for all dealer facing events. Successful college graduate program launch.Media- planning, implementation and maintenance of consumer print advertisements and external website banner ads Brand collateral for all dealer communication channels include dealer portal, emails, business development managers, dealer collateral, and direct mail.Budget Management- point on maintaining budget across marketing: dealer, customer, digital, product, and customer intelligence teamAssisted in the launch of dealer focused app: GroundScanField all marketing service requests, ensure necessary information is completed and route request to marketing staffDraft, contribute to, and maintain dealer marketing campaigns and content for print, collateral material and webResponsible for maintaining and development of asset repository for collateral, brand guidelines, white-papers, etc. Management of dealer web portals and assisted the national relaunch of branded nonsecured website Agency, print, and event management

Lead corporate and service brand compliance, and managed brand positioning and engagement efforts. Serve as the central point of contact for all customer content – ensuring that brand messaging, tone and personality are properly messaged. Delivered brand promise- targeting customer experience and value through customer insights and researchDrove customer loyalty through customer research. Included quantitative, in depth interviews, ethnography's, and contextual inquiries to determine top expectations and valueCreation of User Stories- focused on data driven results to create segmented stories based on multiple levels of segmentationCreated Customer Journey Mapping- High level, segmented, persona, goal and metricPrototyped and wireframed consumer websites and dealer portalsProject lead on implementation of new multi-channel customer on boarding and welcome strategyManaged and coordinate customer engagement initiatives to improve brand perceptionStrategized in-market launch communications of new insurance product Hyundai Protection Plan (HPP)- coordinated customer and dealer facing pieces, brand compliance, and new promotional items.Managed rebrand of HMF, KMF, HCA logo's and guidelines- worked with Korea counterpart on rebrand- inclusion of announcement, replacement, brand dictionary, policing, and customer, dealer, and internal implementation Communication of announcement of 1st place win by JD Powers for Kia Motors FinanceResponsible for all customer facing creative assets, ensuring all aspects are on brandManaged customer customer channels: consumer websites, customer lifecycle messaging, microsites, email, IVR, call center, correspondence letters, and direct mailInitiated and facilitated brand development opportunities. This would include working with OEMs to align with halo brands, engaged with customers to ensure appropriate brand perceptions, and work with agency partner to manage brand development efforts.

Developed strategy and execution of Hyundai Motor Finance and Kia Motors Finance statement, print, website, dealer as well as customer communication campaigns and updates as assigned. Facilitated and maintained customer, dealer, and OEM communication process and calendars. Supported corporate and service brand compliance. Created and maintained separate Hyundai Motor Finance and Kia Motors Finance calendars. Update key constituents monthly and as needed.Field all marketing service requests, ensure necessary information is completed. Routes request to appropriate marketing staff. Managed project due dates and update calendar as needed.Drafted, contribute to, and maintain customer and dealer marketing campaigns and content for statement, print, collateral material, and web as assignedFacilitated and maintained customer, dealer, and OEM communication process and calendars. Routes work appropriately to HCA marketing team members and manage creative workflow process, including marketing brand compliance and creative development, legal, and key stakeholder approvals.Responsible for ideation contribution, creative development, legal approval, QA, and executionWorked with cross-functional teams such as the eBusiness and service teams as needed to update website and statement contentMaintained asset repository for collateral, brand guidelines, white- papers, and other marketing materialsCustomer and dealer communication campaign creation, testing, and implementationSupported corporate and service brand development and brand compliance internally and with third party partnersDeveloped and maintained asset repository for collateral, newsletters articles, and other marketing materialsSelected for Employee of the Year Korea Incentive Trip [Global Site Visit 2012]

Main point person and campaign manager for customer billing statements and letters.This includes but is not limited to: file failures, press stops, campaign set up, tracking, reporting , invoice reconciliation, brand, federal and state compliancy, targeting and implementation of various campaigns for customer facing communicationCreation of messages, assigning inserts and campaigning production documents to support Hyundai Motor America, Kia Motors America, and third party affiliate promotions and programsSupported corporate and service brand compliance and developmentTracked, invoicing and reporting of Dealer Statement Marketing programCreated and assisted Sales Planning with imaging for Dealer Access, SalesForce, PURLs and dealer communicationsCollaborated with Servicing, Business Systems, and Legal to create and maintain compliance with the GLB and CA Privacy customer communicationAssisted with creative development of dealer programs, communications, and compliance changes for both HMF and KMFUpheld and maintained customer billing statement calendar

Development of theme, concept, design, layout, and execution of the 2012 employee Year Book. This 50+ page book encompassed the following: team successes, notes from the CEO, team pictures, history, timeline, extra circular team meetings/outings, etc.

• Coordinated and executed new promotions to advertise new services and offers• Created and upheld departmental budget for the year• Created, tested, and updated new client incentive program for all three divisions• Designed service specific and corporate marketing programs to obtain new business opportunities with legal and professional clientele. Legal services marketed includes:Service of Process, Court Filings, Legal Reprographic services, etc. • Conceptualized new marketing collateral to target specific audiences in professional industries within the state of California.• Created press releases for organizational publications, e.g. ALA, CalCPA, CAMB, UCI, USC• Assisted web developer in creation, image, production and launch of new company website incorporating unity within the separate divisions• Travel to several trade shows to set-up/tear down booths and attend exhibitor events• Created and development of the quarterly company newsletter• Other duties and special projects as assigned

• Created copy and graphics for ads, direct mail campaigns, and other promotional items• Analyzed direct mail campaigns and calculate returns-on-investments• Researched prospective association partners• Maintained and reconciled accounts with vendors• Created inter-departmental marketing pieces