I am part of the Sales team in the PFNA (PepsiCo Foods of North America) division, specializing in 3D packaging design. I provide services across the United States for the entire PepsiCo portfolio, including brands such as Captain Crunch, Quaker, Frito-Lay, Pearl Milling Company, and Mac A Roni. Additionally, I occasionally support other areas such as PBNA (PepsiCo Beverages North America) with design needs. My work spans logo design, packaging, point-of-sale displays, stands, furniture, banners, brand identity, digital campaigns, and more.

I worked at Samsung's advertising agency, providing design services for furniture, displays, point-of-sale materials, and product launch materials for various Samsung products. This included mobile devices such as foldable phones & tablets, the S series, A series, wearables, and the entire Galaxy line within the MX (Mobile Experience) area. I also supported product launches for displays such as MicroLED, NeoQLED, QLED, and Crystal in the VD (Audio and Video) division, and for DA (Digital Appliances) all the Bespoke line and well-known technologies like SmartThings.

I was responsible on creating training manuals, planograms for all the exhibitions of mobile and apps for the Visual Merchandising team’s operational sector.

I was dedicated in designing point-of-sale furniture for various venues, including department stores and self-service stores for luxury brands such as Grupo Modelo, Bodegas la Negrita, Moet & Chandon, Dom Perignon, Hennessy, Tequila Don Ramón, among others.

Recording, quantifying, and measuring work for cost estimation and materials applied in projects for KFC and Krispy Kreme

Diseño en el área de retail.

INDUSTRIAL DESIGNERMedio CreativoProject modeling and rendering.CREATIVE INDUSTRIAL DESIGNEREmisario PrintsLaser cutting and engraving.Ideal for models, decoration, invitations, personalized cards, awards, keychains, jewelry, signage.ADVISORProyecto-PYME, Sociedad Anónima de Capital VariableExhibitor at the Entrepreneur Week 2016Exhibitor at the Entrepreneur Week 2017Proposals and Negotiations.Client visits.ANIMATION AND LOGISTICSSport Passion Communication2011-2018Execution of animation activities for various events.Event photography.Counselor (animation and logistics)Vazare CampSummer 2012Organization, planning, and execution of camper activities.Comprehensive care of campers.

Design of Display Solutions for Point-of-Sale and Contact Display of stands and product displays for various brands such as FEMSA, OBAO, PEPSICO, Crayola, BIC, Hershey's, Black & Decker, L'Oréal, etc.Design of packaging for promotional products, everyday use items, toys, etc.

Staff & Event CoordinatorLogistics, coordination & implementation of teambuilding, scholar, summer activities.Ensuring the well-being of campers, implementation of extreme activities such as zip-lining, rappelling, climbing walls, archery, etc.Coordination of groups of more than 100 people