Co-founded the initiative to offer psychological education resources for preventing eating disorders in youth in vulnerable communities. Created the brand's visual identity and advertising content. Spearheaded the design and development of self-care and self-awareness tools rooted in cognitive behavioral therapy. Winners in Reto Empoderador by Pepsico where we were acknowledged as one of the top 10 social impact initiatives in Mexico.Implemented team collaboration strategies… Show more Co-founded the initiative to offer psychological education resources for preventing eating disorders in youth in vulnerable communities. Created the brand's visual identity and advertising content. Spearheaded the design and development of self-care and self-awareness tools rooted in cognitive behavioral therapy. Winners in Reto Empoderador by Pepsico where we were acknowledged as one of the top 10 social impact initiatives in Mexico.Implemented team collaboration strategies. Interpreted statistical data for the design of results presentations. Show less

Marketing strategy consultant for the studio development.

Taught interns the fundamentals of marketing.Instructed students in Branding, Brand Strategy, Inbound Marketing, Sponsorships.

Supervised and directed 6 work teams comprising over 40 volunteers. Edited and produced a monthly newspaper with an email marketing strategy to offer a platform for environmental issues across Latin America. Enlisted more than 80 youths to participate in our climate training. Established partnerships with the Environmental Institute of the Federal District of Brazil and Siemens Energy for engaging youth in climate initiatives. Organized and coordinated virtual climate training… Show more Supervised and directed 6 work teams comprising over 40 volunteers. Edited and produced a monthly newspaper with an email marketing strategy to offer a platform for environmental issues across Latin America. Enlisted more than 80 youths to participate in our climate training. Established partnerships with the Environmental Institute of the Federal District of Brazil and Siemens Energy for engaging youth in climate initiatives. Organized and coordinated virtual climate training sessions for young people in our area. Show less

Within Global Crew I work organizing events for students who are in exchange semesters within UPAEP. Within my responsibilities fall the design and production of multimedia content for the Global Crew social networks that are managed in conjunction with the Department of Internationalization of the university.

Como presidenta me enfoco en coordinar al equipo de trabajo de mercadotecnia, plantación de eventos y voluntarios. Manejo relaciones cercanas con el departamento de internacionalización, y realizó toma de decisiones estratégicas junto con ellos con el objetivo de generar las mejores experiencias para los estudiantes de intercambio.

At Entremedios I build and strengthen digital communities through innovative strategies and attractive content. I develop and execute content calendars that resonate with audiences, increase engagement, and promote brand loyalty. I use analytical tools to monitor the performance of Meta Ads campaigns to identify opportunities for improvement and make data-driven decisions. I encourage active community participation, responding to comments and messages promptly, and creating lasting… Show more At Entremedios I build and strengthen digital communities through innovative strategies and attractive content. I develop and execute content calendars that resonate with audiences, increase engagement, and promote brand loyalty. I use analytical tools to monitor the performance of Meta Ads campaigns to identify opportunities for improvement and make data-driven decisions. I encourage active community participation, responding to comments and messages promptly, and creating lasting relationships with followers. Show less

I increased the number of downloads by 70% in a period of 2 years, greatly improving net profits. Increased audience on social networks by more than 4000% organically in 3 years. Developed marketing strategies that placed the podcast among the 5% most downloaded worldwide. Personally designed advertising assets and introduced Adobe Suite, Canva and Notion into the marketing toolkit improving workflows. Created Email Marketing strategies generating loyalty of more than 200 users Virtually… Show more I increased the number of downloads by 70% in a period of 2 years, greatly improving net profits. Increased audience on social networks by more than 4000% organically in 3 years. Developed marketing strategies that placed the podcast among the 5% most downloaded worldwide. Personally designed advertising assets and introduced Adobe Suite, Canva and Notion into the marketing toolkit improving workflows. Created Email Marketing strategies generating loyalty of more than 200 users Virtually coordinated relationships with guests, clients and sponsors improving the quality of the content produced Automatically workflows for the brand and administration strategy increasing productivity. Show less

Responsible for impacting on HUGO BOSS’ engagement with GenZ consumers by enriching digital marketing strategies and communication while strengthening brand expression and strategy.• Conducted primary and secondary research and detailed analysis of consumer sentiments surrounding the Hugo Boss brand. • Evaluated GenZ’s perceptions of the Hugo Boss brand through multiple market research tools.• Generated unique insights on GenZ’s responses to Hugo Boss’ brand expression and strategy.… Show more Responsible for impacting on HUGO BOSS’ engagement with GenZ consumers by enriching digital marketing strategies and communication while strengthening brand expression and strategy.• Conducted primary and secondary research and detailed analysis of consumer sentiments surrounding the Hugo Boss brand. • Evaluated GenZ’s perceptions of the Hugo Boss brand through multiple market research tools.• Generated unique insights on GenZ’s responses to Hugo Boss’ brand expression and strategy. • Conducted comparative analysis with brand competitors to evaluate their position and engagement strategies with Millennial and Gen Z audiences. • Contributed to developing strategies to increase omnichannel traffic by the target demographic Gen Z. • Provided data-driven recommendations on how Hugo Boss can market to younger generations.• Provided strategic recommendations to increase customer acquisition and engagement in the Gen Z market.• Developed a project and presentation form company leaders on market mapping of the target demographic, data analysis and marketing strategy recommendations tailored to the brand´s goals. Show less

Launched and oversaw Greether’s social media accounts, attracting more than 3,000 followers. Produced digital graphic materials for Greether’s website and social media platforms. Broadened the recruitment network by utilizing inbound marketing strategies on their social media channels.

I worked in event planning virtual events like webinars, interviews and discussion tables. I was also in charge of managing and producing content for Tik Tok

Worked as the leading graphic designer for the monthly newsletter