Gina R. Email and Phone Number
Gina R. work email
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Gina R. personal email
I have over 25 years experience in B2B and B2C marketing communications with Fortune 100 and 500 companies. My expertise is in developing marketing campaigns in the Specialty Chemicals industries to drive organic growth. Recently, I helped launch industry-leading online trading auctions for lithium products and created the integrated communications plan with digital, press, and web strategies to attract participants and gain maximum brand awareness of the auctions. I lead the development and planning for global tradeshows, create digital marketing automation programs, and develop press outreach strategies for maximum earned media value. I enjoy creating advertising campaigns, developing content marketing, sales literature, and work with creative and digital agencies to develop integrated marketing campaigns. I have worked with software developers and designers to create websites and have identified SEM/SEO strategies. I enjoy partnering with Senior Leadership to deliver on KPIs with strategic communications plans and bring a fun, collaborative style to all the work I do.
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Senior Regional Marketing Manager - North AmericaAbb E-MobilityCharlotte, Nc, Us
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Senior Director Of Marketing Communications - Energy StorageAlbemarle Corporation Oct 2023 - PresentCharlotte, Nc, UsIn my role as the Senior Director of Marketing Communications at Albemarle Corporation, I led the marketing communications strategy for Energy Storage products. This involved creating sales collateral, launching lithium bidding events, managing digital marketing automation campaigns, press outreach strategies, and global events/trade shows. I successfully secured $10M of earned media coverage, created over $600M in EBITA with bidding event team, and developed podcast strategies, webinars, and supported website redesign efforts. -
Senior Communications Partner, Packaging CoatingsPpg Jan 2023 - Oct 2023Pittsburgh, Pa, UsIn my role as a Senior Communications Partner at PPG, I spearheaded the global communications strategy for the Packaging Coatings division, driving a significant 8% sales growth through innovative digital marketing initiatives. I successfully managed LinkedIn content strategy to enhance brand visibility and engagement, while also directing press outreach to secure industry coverage and support divisional goals. -
Senior Communications Partner, Protective And Marine CoatingsPpg Oct 2022 - Jan 2023Pittsburgh, Pa, UsAs the Senior Communications Partner at PPG, I spearheaded global marketing communications for the Protective & Marine Coatings division. Responsible for overseeing product launches, tradeshows, and media strategies across multiple markets, I successfully integrated the acquisition of VersaFlex® companies into the division, leading rebranding efforts and product portfolio integration. Additionally, I managed a $1.3M budget and reported to senior leadership on communications strategies for key divisions, launching impactful multi-channel campaigns for various sectors.
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Global Marketing And Communications Manager, Protective And Marine CoatingsPpg Sep 2018 - Oct 2022Pittsburgh, Pa, UsResponsible for product launches, tradeshow execution, press outreach strategies, digital and print media planning and buying including SEO, SEM and paid content strategies. Work in the PMC division of PPG, a $2B SBU focusing on protective and marine coatings in the United States and Canada as part of PPG, the $15B leading paint and coatings company in the world. Awarded 5 American Graphic Design Awards for excellence in multi-media product launches and innovation in tradeshow booth execution within the last year.
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Director Global Marketing CommunicationsRw Marketing Llc May 2018 - Aug 2018
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Sr. Global Marketing Communications ManagerHexion Inc. Jun 2011 - Apr 2018Columbus, Oh, UsProven leader with effective and cost efficient project management of cross-functional, global communications teams in the Chemicals Industry. Drive business results through managing multi-channel campaigns for a broad range of technical B2B product lines / applications. Strategic thinker with a sense of urgency in project execution to deliver on time, on budget, compelling, branding programs. Focus on Americas, EMEA and BRIC countries. International marketing campaigns, trade shows and technical B to B marketing in the Chemicals Industry -
Marketing Communications ManagerVerso Corporation Apr 2008 - Jun 2011Miamisburg, Ohio, UsStrategic brand marketing plan development and execution to support $3.1B Coated Paper Manufacturer. Development/design of company brand web site, integrated marketing communications programs for publishing and sustainability markets leveraging PURLs, microsites, personalized (POD) sales tools, mass media extensions, trade shows, association relationships, database development and email extensions. Additionally, manage fulfillment service program, lead national media planning, negotiations and execution for the company, and B to B sales tool development to support specialized, regional sales force. -
Advertising ManagerParts Express Mar 2004 - Apr 2008Springboro, Ohio, UsMarketing Communications Manager of all Ecommerce/Catalog programs including web site, direct mail, extensive SEM/SEO program, affiliate marketing, trade show design and development, print/digital advertising, web analytics and B to B marketing communications materials. Managed a creative/web staff of 6 with in house design/photography/digital/production resources. P & L responsibility for $2M budget. -
Promotions ManagerCoca-Cola Bottling Company United, Inc. Jul 1997 - Jan 1998Birmingham, Al - Alabama, UsDeveloped packaging, point-of-sale programs, premiums, bottler promotional materials & games management for the Fruitopia “Pick your Fruit, Pick Your Place”, Sprite “Fishpaw/Shabazz Brothers”, Coca-Cola “Red Zone” Promotions -
Advertising ManagerSony Electronics Jan 1994 - Jul 1997San Diego - Us | Tokyo - Jp, Us• Responsible for a project yearly budget of $4MM & reduced production expenses by over $400,000 annually through photography, production and concept development renegotiations• Developed 4 Issues of Sony’s Consumer Magazine: Sony Style, a 324 page magazine highlighting all Sony Consumer Electronics Products and Technologies, the primary form of dealer support materials and consumer marketing of all Sony Electronics products. Included agency management, creative, production and distribution mgmt• Lead strategic communications and cross functional team of Hachette Custom Publishing Staff and Sony Electronics, Sony Pictures and Sony Music Marketing Managers and Executives interacting with all levels including the President -
Media Planner/ BuyerDdb Needham Worldwide Jan 1991 - Jun 1993New York, Ny, Us• Developed national media plans for Frito Lay, Audi of America, State Farm Insurance, Busch Gardens Tampa Bay, and Adventure Island ($7MM - $10MM budgets) with expertise in print planning and buying of magazines, newspapers, tourist publications, outdoor, and spot radio advertising
Gina R. Skills
Gina R. Education Details
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Northwestern University - Kellogg School Of ManagementAnd Related Support Services -
University Of DaytonEmerging Leader Program
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Alverno CollegeBusiness Management And Professional Communications
Frequently Asked Questions about Gina R.
What company does Gina R. work for?
Gina R. works for Abb E-Mobility
What is Gina R.'s role at the current company?
Gina R.'s current role is Senior Regional Marketing Manager - North America.
What is Gina R.'s email address?
Gina R.'s email address is gr****@****ppg.com
What schools did Gina R. attend?
Gina R. attended Northwestern University - Kellogg School Of Management, University Of Dayton, Alverno College.
What skills is Gina R. known for?
Gina R. has skills like Six Sigma, Writing, Marketing Management, Team Building, Powerpoint, Social Media, Planning, B2b, Online Marketing, Account Management, Sales, Trade Shows.
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