• Senior Executive in Management of External Corporate and Brand Communication, Internal Communication, Corporate Citizenship, Government Affairs, career evolved at leading companies; • Leadership in strategies to leverage and protect corporate and brand reputation, promote business success via external and internal stakeholder influence and engagement;• Development of organizational-transformation and operational-turnaround communication strategies;• Design and direction of corporate brand positioning programs and thought leadership with the Executive Committee;• Corporate and brand crisis management (financial, product recall and others) ;• Co-creation of the “Movimento Nós” (Movement “We”) in 2020 and spearheading the Communication Front for the Coalition comprising Ambev, Aurora Alimentos, BRF, Coca-Cola Brasil, Grupo Heineken, Mondelēz International, Nestlé and PepsiCo supporting over 300,000 small retailers throughout Brazil during the pandemic, employing around a million people and occasioning a positive impact on about 3 million lives, including the families of these entrepreneurs;• Co-creation of MOVER (Movement for Racial Equality) in 2020/2021, which today unites 47 companies in combating structural racism in Brazil. The Movement is working on the commitment to generate 10,000 positions for black leaders until 2030.Direction of Public Relations and Press Service strategies for major brands such as Lay´s, Ruffles, Doritos, Cheetos, Quaker, Gatorade, and Pepsi including their connection with company strategic proposals and corporate brand positioning;• Development of Government Affairs and Communication strategies for sustainable growth and company risk management;• Creation and management of Internal Strategic Alignment Campaigns to mobilize and engage employees for action and delivery of consistent results; • Development of professionals, working as a hub for exporting talents in Corporate Affairs within the LatAm and Global PepsiCo system, as well as bets on local growth.