Reginald Johnson Email & Phone Number

New York, Ny, Us

Direct and oversee operational activities for the office of Councilman Mark Gjonaj. Organize and prioritize everyday functions of the office.Develop and manage major goals to facilitate and advance councilman’s public policy priorities. Serve as the elected official’s chief adviser to help facilitate efficient decision making, including legislative oversight of New York City Department of Business Services, constituent service and supervising the management and approval of discretionary and capital budgets. Develop, plan and execute communications strategy to help advance councilman’s legislative agenda and interests.Chief point person for intergovernmental relations, inquiries and initiatives.

(Select Clients)OBAMA FOR AMERICA Built and managed the earned media plan for SW Ohio – a critical, swing region of the battleground state. Responsibilities included managing and overseeing press relationships, developing new media/social networking initiatives, developing earned media opportunities and translating the nation message to be salient to local voters/media.CARMEN'S PLACERestructured the development infrastructure and systems. Oversee all elements of the shelter’s communications department, including: representing the shelter to the media, conducting an extensive auditing process leading to a repositioning and creation of a distinctive brand. UNITED WAY (Westchester/Putnam Counties) Research, develop and implemented a comprehensive Social Media Action Plan that expanded the organization’s reach to donors/volunteers.

Develop Brand Strategy. Build the marketing plan and implement key marketing, sales, and customer service programs to grow the customer base and gain sustainable revenue. Lead Marketing Communications. Provide leadership to all public relations efforts, including local marketing and events. Spearhead the branding and communication associated with new product and service launches, and lead the development of all channels of customer contact. Identify and implement strategic marketing initiatives and create alliance partnerships. Oversee Online Properties. Design, test and implement proactive strategies to obtain and retain customers, including creative ways to introduce customers to incremental product offerings. Analyze Competitive & Environmental Landscape. Develop company’s chief positioning point-of-view as it relates to competitive environment and consumers needs and hurdles. And direct and execute communication strategy per findings. Direct & Develop Social Media Platforms & Marketing Strategies. Execute the company’s social media program to include content creation and social monitoring in an effort to continue to expand Netrieval’s presence in the online & media community.

MILLER FOR MAYOR (NYC)Press Secretary- Campaign spokesman (print/radio/on-camera)- Developed/executed earned media strategies- Managed/maintained press relationships - Briefed and prepared candidate for earned media events (press conferences, interviews, debates, speech prep, talking points)- Organized/managed earned media eventsCOMMUNITIES FOR QUALITY EDUCATION (Washington, D.C.)Communications DirectorObjective: To advance the debate and issues surrounding the national education law, No Child Left Behind, during the 2004 presidential campaign - Developed/executed earned media plans and strategies - Managed relations with National/White House Press corps: Successfully placing stories in outlets such as USA Today, Anderson Cooper 360 (CNN), ABC News (Nat’l) and The Atlanta Journal Constitution - Managed relations with “battleground” press corps (FL, AZ, NC): Resulting in numerous broadcast, print and internet story placements - Managed press/public events: press release, story pitching and event logistics WESLEY CLARK FOR PRESIDENTCommunications Director (AZ)- Developed and executed Arizona earned media plan- Candidate’s chief on the record spokesperson- Translated and implemented national message/strategy at state level- Briefed and prepared candidate for media interviews- Reviewed and approved all AZ “voter contact” information and materials TOM GOLISANO FOR GOVERNOR (NYS)Press Secretary/Speech Writer - Managed press relations and candidate policy briefings- Speech writing (formulate speech direction, strategy and text)- Debate prep (formulated candidate interviews, coordinated policy message)BILL MULROW FOR STATE COMPTROLLER (NYS)Deputy Communications DirectorPETER VALLONE FOR MAYOR (NYC)Deputy Research Director

Client: Pamper's Diapers and Baby Wipes (Procter & Gamble)Managed US, Canadian and Caribbean Businesses-Managed brand’s strategic direction and rollout of product line extension-Managed Quantitative/Qualitative Research (Polling, Focus Groups…)-Oversaw media strategy, placement and buys-Developed and managed production/promotion budgets

New York, Ny, Us

Client: Bank of America Oversaw Branding/Consumer Product Initiatives- Oversaw multi-product communication launch- Managed earned media coverage of re-branding effort- Coordinated discovery process of consumer/client insight- Developed consumer plan for demand deposit accounts