Business Manager
CurrentProvide strategic oversight in the various business decisions for family business to operate on a daily basis. Duties include:- Oversee all branding, marketing, and communications decisions including: Development of business website; develop partnerships with local civic groups and community establishments; provide periodic content updates to the website; administer search engine optimization strategy; research demographic information to identify appropriate marketing mix; developed brand name and logo using relevant software; developed customer loyalty/referral program; developed print ad and implantation strategy, ensure brand consistency with all forms of communication; measure website analytics, return on marketing investments, and customer service through questionnaires- Use Quickbooks software to analyze budgets, accounting reports such as monthly profit and loss statement and balance sheets, and update transactions for proper tax reporting. Reports are used for forecasting and financial decision making- Analyze business quality processes and efficiencies through the use of flow charts and other quality measures