President
CurrentBusiness and marketing experience with multi-million dollar companies, monitoring key performance indicators for strategic development of marketing campaigns. Fiscal responsibility of multi-million dollar budgets. Innate ability to streamline processes, increase production, and improve quality control. Project management related to printed materials, video production, brochures, catalogues. TV production includes design concepts, production scheduling, scope and constraints, and team… Show more Business and marketing experience with multi-million dollar companies, monitoring key performance indicators for strategic development of marketing campaigns. Fiscal responsibility of multi-million dollar budgets. Innate ability to streamline processes, increase production, and improve quality control. Project management related to printed materials, video production, brochures, catalogues. TV production includes design concepts, production scheduling, scope and constraints, and team management.EDUCATION • MBA, with a concentration in Marketing, Strayer University • Bachelor of Science, State University of New York, College at Brockport EMPLOYMENT HISTORY• Provides strategies for creating and implementing aligned business and marketing plans. • Collaborates with leadership to determine unique selling proposition, marketing message, budgets, and timelines. • Creates concepts, design lay-outs, selects images and determines methods of production.• Produces comprehensive marketing campaigns that include point of sale, email, direct mail, catalogs, and brochures.• Develops formal and informal presentations to convey initial pitch, progress and final approval. • Ensures quality control and manages discrepancies and solutions. • Establishes requirements for printed, digital, and video advertisements. • Manages communications among copy-writing, design, and production teams to guarantee objectives are met.• Develops videos for use on the web, email marketing campaigns, point of sale and instructional purposes.• Project Manager for cable TV pilot, which included establishing interior design lay-out, filming opportunities, coordinating schedules, and recruiting the marketing team. • Provides management teams with innovative ideas to streamline processes and increase profitability. Show less