* Industry expert on content strategy, enterprise content management, and content reuse and automation.* Believes that content should be findable, usable, and manageable at scale.* Works with Tier 1 companies in technology, manufacturing, life sciences, and financial services.* Recognized for skills as facilitator, encourager, and communicator.~~“This is how you do it: you sit down at the keyboard and you put one word after another until it's done. It's that easy, and that hard.” ~ Neil Gaiman~~Co-author with Val Swisher: The Personalization Paradox: Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale (XML Press, 2021).I work with content teams to develop structures and processes you can use "behind the scenes" to provide a unified customer experience wherever content is delivered. I focus on getting your source content in order so that you can deliver the information your customers need, when and where they need it.Whether you're looking at data-driven automation powered by machine-learning and natural language processing or you're about to enter the voice-interaction space or you're just trying to provide the right how-to info to get your user unstuck ... you can't do any of that unless your content is structured, organized, tagged, and managed. It's a big transformation and it's really hard to do it in-house without help.I have guided teams in enterprises ranging from international corporations with more than 150 years of history to young start-ups just about to hire their 50th employee. I work with communicators in marketing, documentation, support, and training — sometimes all at once! My experience spans industry sectors and includes high-tech, manufacturing, life sciences, financial services, and internet-of-things automation.~~How hard can writing be? After all, most of the words are going to be 'and,' 'the,' and 'I,' and 'it,' and so on, and there's a huge number to choose from, so a lot of the work has been done for you. ~ Terry Pratchett~~